{"_buckets": {"deposit": "cbb7316d-cebb-4dbf-a1e6-5a858f1f9599"}, "_deposit": {"created_by": 20, "id": "9775", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9775"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009775"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Attitude Towards Foreign Remittance Services at Myanmar Citizens Bank ( Myo Pa Pa Myo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary aims of this study are to investigate the elements that influence \ncustomer attitudes regarding international remittance services and to analyze the impact \nof customer attitudes on the intention to continue using foreign remittance services \nprovided by Myanmar Citizens Bank. This study utilizes both descriptive and \nquantitative research approaches. A total of 293 respondents were gathered using the \nYamane sampling method. The participants were chosen using a basic random sample \ntechnique in order to complete the structured questionnaire. This study also \nincorporates the utilization of secondary data. The multiple regression method is \nemployed for the analysis of data. The findings of the study indicate that there is a \nfavorable and considerable impact of relative advantage, social influence, and \npromotion on customer attitude. Promotion emerges as the foremost influential \ncomponent in shaping client attitudes, among other notable variables. Additionally, \nresearch has indicated that consumer attitude exerts a favorable impact on the intention \nto continue using a product or service. The management of MCB bank should prioritize \npromotion efforts by considering the provision of free home services to recipients in \nMyanmar who express a desire for such services. The management of MCB bank \nshould prioritize the development of a system that enables consumers to track the status \nand progress of their remittances. It is suggested that MCB bank consider implementing \na rewards or incentives program to encourage clients to refer MCB remittance services \nto their colleagues."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Pa Pa Myo Roll No(38)EMBF-8th Batch (2).pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/9775/files/Myo Pa Pa Myo Roll No(38)EMBF-8th Batch (2).pdf"}, "version_id": "5fa2a8f9-6a81-4bdc-a1a6-aa1fb7cd8e59"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Pa Pa Myo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Affecting Customer Attitude Towards Foreign Remittance Services at Myanmar Citizens Bank ( Myo Pa Pa Myo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9775", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-06"}, "publish_date": "2024-09-06", "publish_status": "0", "recid": "9775", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Attitude Towards Foreign Remittance Services at Myanmar Citizens Bank ( Myo Pa Pa Myo, 2023)"], "weko_shared_id": -1}