{"_buckets": {"deposit": "7d9f9b48-9dd1-4877-826f-855876c1e2bd"}, "_deposit": {"created_by": 20, "id": "9772", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9772"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009772"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Relationship marketing practices and customer loyaty of Telenor Users. (Wine Tone, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of relationship marketing practices on customer confidence and satisfaction, and to analyze the effect of customer confidence and satisfaction on customer loyalty of Telenor users. The analytical method is used to explore the objectives of the study. In this study, both primary and secondary data are used. The primary data are collected from 385 respondents by using the structured questionnaires which is designed with five-point likert scale. The secondary data are gathered from internet websites, research papers, journals  and  thesis.  Findings  of  the study reveals that good quality of services, good reputation of operator and value creation are key factors to increase customer confidence. The results show that all relationship marketing practices are positively significant effect on customer satisfaction. Therefore, customer satisfaction can be built up through providing service quality, perceived price, and brand image and value proposition effectively. The findings also indicated that both of customer confidence and satisfaction are positively significant effect  on  customer loyalty towards Telenor operator. According to the results, Telenor manager should consider the practices of perceived prices to provide reasonable prices with high value to increase customer confidence. Then, it could make more effort on service quality practices by listening customer complaints and requests, and providing timely new services to enhance customer satisfaction."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wine Tone (MBA).pdf", "filesize": [{"value": "469 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 469000.0, "url": {"url": "https://meral.edu.mm/record/9772/files/Wine Tone (MBA).pdf"}, "version_id": "f4d831b1-75c8-4a7f-9a90-46d1c227fc48"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wine Tone"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-09-01"}, "item_title": "Relationship marketing practices and customer loyaty of Telenor Users. (Wine Tone, 2019)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9772", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-05"}, "publish_date": "2024-09-05", "publish_status": "0", "recid": "9772", "relation": {}, "relation_version_is_last": true, "title": ["Relationship marketing practices and customer loyaty of Telenor Users. (Wine Tone, 2019)"], "weko_shared_id": -1}