{"_buckets": {"deposit": "12619e6f-fdcb-44e1-ab19-5a578127c5ea"}, "_deposit": {"created_by": 21, "id": "9770", "owner": "21", "owners": [21], "owners_ext": {"displayname": "IG", "username": null}, "pid": {"revision_id": 0, "type": "depid", "value": "9770"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009770"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality, Customer Satisfaction and Repurchase Intention towards New Khitmee Hair Design And Beauty Salon (Ye Ye Lwin, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of the study are to analyze the effect of motivation factors on\nservice quality, to determine the effect of service quality on customer satisfaction and to\nanalyse the effect of customer satisfaction on repurchase intentions towards New Khitmee\nHair Design \u0026 Beauty Salon. To achieve this objectives, descriptive and multiple linear\nregression analysis are used. In this study, 150 respondents are chosen from consumers\nwho come into New Khitmee Hair Design \u0026 Beauty Salon in Mandalay, by using a\nsystematic sampling method in which every fifth consumer is identified as a same\nrespondent. Their responses are gathered through face-to-face interviews and\nquestionnaire surveys with a structured questionnaire. The study\u0027s findings show that two\nmotivation factors: pull and push are positively influenced on service quality. Among five\ndimemsions of service quality: tangibles, responsiveness, assurance, and empathy have\npositive effects on customer satisfaction towards New Khitmee Hair Design \u0026 Beauty\nSalon. Moreover, customer satisfaction has a positive and significant effect on repurchase\nintentions towards New Khitmee hair Design \u0026 Beauty Salon. This study suggests that\nNew Khitmee Hair Design \u0026 Beauty Salon need to focus on customer satisfaction. Based\non motivation factors and five dimemsions of service quality to stimulate consumer\nsatisfaction and it lead to repurchase intention. By doing so, their marketing strategies\ncan lead to profitability by sustaining their position in a highly competing the beauty\nsalon market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-04"}], "download_preview_message": "", "file_order": 0, "filename": "Ye Ye Lwin EMBA II-16 EMBA 18th BATCH (NAYPYIDAW.pdf", "filesize": [{"value": "1.9 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "mimetype": "application/pdf", "size": 1900000.0, "url": {"url": "https://meral.edu.mm/record/9770/files/Ye Ye Lwin EMBA II-16 EMBA 18th BATCH (NAYPYIDAW.pdf"}, "version_id": "14c34916-de23-45e2-b390-644f9c4c397b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Thu Zar Ei"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ye Ye Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Service Quality, Customer Satisfaction and Repurchase Intention towards New Khitmee Hair Design And Beauty Salon (Ye Ye Lwin, 2022)", "item_type_id": "21", "owner": "21", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9770", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-04"}, "publish_date": "2024-09-04", "publish_status": "0", "recid": "9770", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality, Customer Satisfaction and Repurchase Intention towards New Khitmee Hair Design And Beauty Salon (Ye Ye Lwin, 2022)"], "weko_shared_id": -1}