{"_buckets": {"deposit": "260f1ba4-ae5f-4e89-abd6-e08d3c32154e"}, "_deposit": {"created_by": 143, "id": "9754", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9754"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009754"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Influencing Factors of Brand Loyalty of Instant  Coffee Brands at Selected Government Staffs in  Sagaing Township", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper is to determine and identify the influencing factors on brand loyalty of instant coffee brands at selected overnment staffs in Sagaing Township. The objectives of this study are to determine the influence of brand awareness factor on brand loyalty of instant coffee brands, assess the influence of pricing factor on brand loyalty of consumers instant coffee brands and examine the influence of packaging factor on brand loyalty of instant coffee brands at selected government departments in Sagaing Township. In this paper, primary data will be collected from (120) government staffs by using structured questionnaire ith five-point Likert scale and secondary data was collected from relevant text books, international research journals and apers. According to Department of General Administration in Sagaing Township, there are (42) government departments in againg Township. Among them, the study will select (9) government departments by using two stage sampling method (120) \ngovernment staffs. But (10) respondents among (120) respondents are not complete. This measurement based on dependent ariable which is brand loyalty and independent variables which include brand awareness, packaging and pricing factors. In this esearch, it can be found that most of respondents get under (200000) MMK and had 1 to 5 years experiences and upper ivisional clerk. And regression analysis, pricing and brand loyalty is strongest positive relationship. Brand awareness and ackaging are not significant. Therefore, pricing is the most influence factor on brand loyalty"}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Brand Awareness"}, {"interim": "Packaging Pricing"}, {"interim": "Brand Loyalty and"}, {"interim": "Instant  Coffee Brand"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Daw Theingi Htun \u0026 Daw Win Myat Thuzar_03_Vol_11_No_01_The_Influencing_Factors_of_Brand_Loyalty_of_Instant_Coffee_Brands_at_Selected_Government_Staffs_in_Sagaing_Township.pdf", "filesize": [{"value": "324 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 324000.0, "url": {"url": "https://meral.edu.mm/record/9754/files/Daw Theingi Htun \u0026 Daw Win Myat Thuzar_03_Vol_11_No_01_The_Influencing_Factors_of_Brand_Loyalty_of_Instant_Coffee_Brands_at_Selected_Government_Staffs_in_Sagaing_Township.pdf"}, "version_id": "08d27040-7cc9-4b3f-9e96-10417c6f5a3e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "The Myanmar Journal", "subitem_pages": "29-41p", "subitem_volume": "Volume,11 No-1"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Theingi Htun"}, {"subitem_authors_fullname": "Win Myat Thu Zar"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-02-28"}, "item_title": "The Influencing Factors of Brand Loyalty of Instant  Coffee Brands at Selected Government Staffs in  Sagaing Township", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034764641"], "permalink_uri": "https://meral.edu.mm/records/9754", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-21"}, "publish_date": "2024-08-21", "publish_status": "0", "recid": "9754", "relation": {}, "relation_version_is_last": true, "title": ["The Influencing Factors of Brand Loyalty of Instant  Coffee Brands at Selected Government Staffs in  Sagaing Township"], "weko_shared_id": -1}