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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Commerce

Service Quality of Pact Global Microfinance in Chaung U Township, Sagaing Region, Myanmar

https://meral.edu.mm/records/9750
https://meral.edu.mm/records/9750
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e8b30bd2-4618-42f5-9ee0-5d8ca9971715
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Daw Daw Ei Ei Po_04_Vol_9_No_03_Service_Quality_of_Pact_Global_Microfinance_in_Chaung_U_Township,_Sagaing_Region,_Myanmar.pdf (347 KB)
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Publication type
Journal article
Title
Title Service Quality of Pact Global Microfinance in Chaung U Township, Sagaing Region, Myanmar
Language en
Publication date 2022-08-30
Authors
Ei Ei Po
Description
This study focuses on service quality of Pact Global Microfinance. The objective of the study is to analyze service quality of Pact Global Microfinance in Chaung U Township. 300 clients were selected from the population of 1091 active borrowers by using simple random sampling method. The purpose is to run Pair-Sample t Test analysis method to test the gap between perception and expectation of each dimension of service quality. Non-parametric test is used in this study. Five dimensions of
SERVQUAL are used to measure the service quality. The study found that clients are satisfied on all dimensions but mean value of clients’ perceptions for tangible dimension are little greater than their expectations. Pact Global Microfinance should provide meeting facilities like tables and chairs and meeting place without noisy. Microfinance provider should give training to
clients for improving social skills and business skills. In addition, five dimensions of SERVQUAL have a significant relation with customers’ satisfaction. Therefore, Pact Global Microfinance should maintain and improve service quality to provide a better understanding of customer, increase customer loyalty and market share.
Keywords
Service quality, customer satisfaction, customer loyalty
Journal articles
The Myanmar Journal
41-57
Volume 9,No 3
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