{"_buckets": {"deposit": "c9d76351-f461-466e-8542-ee5fe010d623"}, "_deposit": {"created_by": 143, "id": "9748", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9748"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009748"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A Study on Consumer Buying Decision Making Process  on Mazda (Demio) Automobile in Yangon Region", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study analyzed consumer buying decision making process of automobiles with special reference to Mazda (Demio) car users. The main objective of the study is to describe the consumer buying decision making process on Mazda (Demio) automobiles. Mazda automobile users 100 were selected as respondents and they were interviewed with structured questionnaires by using purposive sampling method. The study found that majority of consumers would like to buy Mazda (Demio) automobile due to their personal and social use. Regarding the source of information, the study observed that information was mainly received from Demio Facebook groups, family, friends, colleagues and followed by car DB application and majority of consumers took the length of time between 2 weeks and one month. Only a very few consumers just took over 6 months to buy Mazda (Demio) automobile. Regard to the evaluation of alternatives, the study noted that consumers are willing to buy Mazda (Demio) automobile because they want Car Design and suitable price. At the stage of making actual \npurchase decision, the study observed that majority of consumers bought normal type with two dashboards and Sky active type because it is popular design. Concerning with the post purchase evaluation, the study found that most users evaluated the Mazda (Demio) automobiles based on save fuel consumption that they expected. The second most is the performance and followed by product quality and after- sale maintenance’s study show that user strongly satisfied the save Fuel consumption and they dissatisfied with the Interior decoration. Thus, the Mazda automobile company need to improve interior decoration of the car and need to put advancing technology in car system."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Automobiles"}, {"interim": "Mazda"}, {"interim": "Demio"}, {"interim": "buying decision"}, {"interim": "making process"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Dr. Htet Htet Hlaing (A Study on Consumer Buying Decision Making Process on Mazda).pdf", "filesize": [{"value": "263 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 263000.0, "url": {"url": "https://meral.edu.mm/record/9748/files/Dr. Htet Htet Hlaing (A Study on Consumer Buying Decision Making Process on Mazda).pdf"}, "version_id": "32a5efc1-aa77-4656-9a3b-1012d376b501"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "The Myanmar Journal", "subitem_pages": "85-93p.", "subitem_volume": "Volume 8,No 2"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Banyar Aung"}, {"subitem_authors_fullname": "Htet Htet Hlaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2021-02-28"}, "item_title": "A Study on Consumer Buying Decision Making Process  on Mazda (Demio) Automobile in Yangon Region", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034764641"], "permalink_uri": "https://meral.edu.mm/records/9748", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-21"}, "publish_date": "2024-08-21", "publish_status": "0", "recid": "9748", "relation": {}, "relation_version_is_last": true, "title": ["A Study on Consumer Buying Decision Making Process  on Mazda (Demio) Automobile in Yangon Region"], "weko_shared_id": -1}