{"_buckets": {"deposit": "35a7182c-c02a-4f59-99ee-901f4097b7b0"}, "_deposit": {"created_by": 143, "id": "9747", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9747"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009747"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Analysis of the Marketing Mix Factors Affecting in  Purchase Decisions of Gold and Golden Jewelry", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on consumer buying decision making on marketing mix factors of gold and golden jewelry The objectives of the study are to study the investment options of the respondents and to describe the consumer buying decision making on marketing mix of gold and golden jewelry. The research strategy is survey research and quantitative methods are employed. The analysis methods used in this study are descriptive analysis. This study collects the primary data, by distributing the \nquestionnaires to 100 respondents. Data collection was done in a survey among gold consumers from Ayeyarwady Region, Ingabu township, Mezaligon town, Station Road. The study was found that customers consider for their investment option gold is given first priority, followed by rice investment and less likely investment on dollar, automobile and bank savings espectively. This research contributessignificantly to policy makers to provide gold investment knowledge and to encourage gold investment attitude. In the financial sector, gold investment needs to be innovated as issuing gold shares and stocks so that gold investment will be one of the most important portfolio investments in Myanmar. Among the marketing mix, product factor is the largest influence on consumer buying decision making. Thus, marketers need to more focus on product quality, density, \nweight accuracy, design and acceptance for reselling the products."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "marketing mix"}, {"interim": "investment options"}, {"interim": "gold shares"}, {"interim": "stocks"}, {"interim": "golden jewelry product"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Dr. Htet Htet Hlaing_11_Vol_8_No_3_Analysis_of_the_Marketing_Mix_Factors_Affecting_in_Purchase_Decisions_of_Gold_and_Golden_Jewelry.pdf", "filesize": [{"value": "538 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 538000.0, "url": {"url": "https://meral.edu.mm/record/9747/files/Dr. Htet Htet Hlaing_11_Vol_8_No_3_Analysis_of_the_Marketing_Mix_Factors_Affecting_in_Purchase_Decisions_of_Gold_and_Golden_Jewelry.pdf"}, "version_id": "0320d1af-1ece-48b1-a10b-31a521a10bae"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "The Myanmar Journal", "subitem_pages": "117-129p.", "subitem_volume": "Volume 8,No 3"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Banyar Aung"}, {"subitem_authors_fullname": "Htet Htet Hlaing*"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2021-08-30"}, "item_title": "Analysis of the Marketing Mix Factors Affecting in  Purchase Decisions of Gold and Golden Jewelry", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034764641"], "permalink_uri": "https://meral.edu.mm/records/9747", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-21"}, "publish_date": "2024-08-21", "publish_status": "0", "recid": "9747", "relation": {}, "relation_version_is_last": true, "title": ["Analysis of the Marketing Mix Factors Affecting in  Purchase Decisions of Gold and Golden Jewelry"], "weko_shared_id": -1}