{"_buckets": {"deposit": "e1d99592-5414-4d84-a4a2-b62ab458e80c"}, "_deposit": {"created_by": 20, "id": "9733", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9733"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009733", "sets": ["1698989833663", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Brand Loyalty Towards NIVEA (Thet Nwe Ohn, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study seeks to uncover the various elements that impact brand loyalty and \nassess their impact on loyalty towards NIVEA. In this study, the determinants of brand \nloyalty include brand associations, brand image, brand trust, perceived product quality, \nand price fairness. To achieve these objectives, quantitative and descriptive research \nmethodologies are used. In this study, primary as well as secondary data are deployed. \nThe target population of the study is unknown, and the sample size of the study is 280 \ncustomers who were selected systematically in this study. Structured questionnaires \nwith a Five-point Likert scale are utilized to gather primary data. Through regression \nanalysis, the study found that brand association, brand image, perceived product \nquality, and price fairness have significant and positive impacts on brand loyalty. The \nstudy revealed that the perception of product quality is the most significant influencing \nfactor on brand loyalty, closely followed by brand association, price fairness, and brand \nimage. Brand trust and brand loyalty are not related. Therefore, it is highly \nrecommended that NIVEA focuses on maintaining and improving product quality, \nensuring fair pricing, fostering strong brand associations, and enhancing brand image \nto strengthen loyalty towards the NIVEA brand. By prioritizing the delivery of \nconsistent quality, building emotional connections, establishing credibility, \nencouraging positive word-of-mouth, being transparent, and utilizing relationship \nmarketing, brands can successfully transform brand trust into long-lasting brand \nloyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thet Nwe Ohn_MMM 33_2nd Batch.pdf", "filesize": [{"value": "977 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 977000.0, "url": {"url": "https://meral.edu.mm/record/9733/files/Thet Nwe Ohn_MMM 33_2nd Batch.pdf"}, "version_id": "6d4eb9d9-7bef-4b46-8338-228e8bde886e"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thet Nwe Ohn"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Factors Influencing Brand Loyalty Towards NIVEA (Thet Nwe Ohn, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9733", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-13"}, "publish_date": "2024-08-13", "publish_status": "0", "recid": "9733", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Brand Loyalty Towards NIVEA (Thet Nwe Ohn, 2024)"], "weko_shared_id": -1}