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{"_buckets": {"deposit": "856bd8f3-a76a-4da9-8b2e-d15ada9ad6d5"}, "_deposit": {"created_by": 20, "id": "9727", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9727"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009727", "sets": ["1698989833663", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study seeks to examine the factors affecting apartment rental decision of\ntenants in Hlaing Tharyar Township. Descriptive, quantitative and qualitative research\nmethods are used in this study. Primary data were collected by using survey\nquestionnaires and in-depth interview with tenants in Hlaing Tharyar Township.\nSecondary data were collected from housing committee records, relevant text books,\nreference books, research papers and internet websites. The sample size of 94 tenants\nwas drawn from 1,624 tenants who live in the three housing projects in Hlaing\nTharyar Township. The questionnaires are composed of five factors: marketing\nfactors, psychological factors, apartment rental decision, property management factors\nand repurchase intention which is asked by using Likert scales. According to the\nfindings of this study, tenants in Hlaing Tharyar are well observing about life style\nfactors and motivation factors for their renting decision. Tenants also emphasize\nproduct factors, price factors, place factors and physical environment factors for their\nright decision. Multiple regression models explained the effect of life style, product,\nprice, place factors on apartment rental decision at statistically significant effect. In\nthe repurchase, apartment rental decision and property management have positively\nsignificant effect on repurchase intention. In the moderating effect, interaction\nbetween apartment rental decision and property management does not significantly\naffect the repurchase intention, implying no additional combined effect beyond their\nindividual contributions. The study suggests that property developer and apartment\nowner need to emphasize all of factors which affect the decision of tenants to improve\ntheir profitable business and better business strategy and not only for the region in\nHlaing Tharyar but also to nationwide area."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Auto Han MMMII-04, 2nd Batch.pdf", "filesize": [{"value": "460 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 460000.0, "url": {"url": "https://meral.edu.mm/record/9727/files/Auto Han MMMII-04, 2nd Batch.pdf"}, "version_id": "6103a0c2-ab64-4e7f-a19d-345fc3b24e11"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Auto Han"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9727", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-13"}, "publish_date": "2024-08-13", "publish_status": "0", "recid": "9727", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024)"], "weko_shared_id": -1}
  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Marketing Management (MMM)

Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024)

https://meral.edu.mm/records/9727
https://meral.edu.mm/records/9727
7f1482b8-9cd6-4688-9077-37f181274b04
856bd8f3-a76a-4da9-8b2e-d15ada9ad6d5
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Title
Title Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024)
Language en
Publication date 2024-06-01
Authors
Auto Han
Description
This study seeks to examine the factors affecting apartment rental decision of
tenants in Hlaing Tharyar Township. Descriptive, quantitative and qualitative research
methods are used in this study. Primary data were collected by using survey
questionnaires and in-depth interview with tenants in Hlaing Tharyar Township.
Secondary data were collected from housing committee records, relevant text books,
reference books, research papers and internet websites. The sample size of 94 tenants
was drawn from 1,624 tenants who live in the three housing projects in Hlaing
Tharyar Township. The questionnaires are composed of five factors: marketing
factors, psychological factors, apartment rental decision, property management factors
and repurchase intention which is asked by using Likert scales. According to the
findings of this study, tenants in Hlaing Tharyar are well observing about life style
factors and motivation factors for their renting decision. Tenants also emphasize
product factors, price factors, place factors and physical environment factors for their
right decision. Multiple regression models explained the effect of life style, product,
price, place factors on apartment rental decision at statistically significant effect. In
the repurchase, apartment rental decision and property management have positively
significant effect on repurchase intention. In the moderating effect, interaction
between apartment rental decision and property management does not significantly
affect the repurchase intention, implying no additional combined effect beyond their
individual contributions. The study suggests that property developer and apartment
owner need to emphasize all of factors which affect the decision of tenants to improve
their profitable business and better business strategy and not only for the region in
Hlaing Tharyar but also to nationwide area.
Thesis/dissertations
Yangon University of Economics
Prof. Dr. Aye Thanda Soe
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