{"_buckets": {"deposit": "b0bcc5d6-3b1e-463a-9457-154d0e83b7e4"}, "_deposit": {"created_by": 20, "id": "9726", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9726"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009726", "sets": ["1698989833663", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality, Customer Satisfaction ANd Customer Loyalty Towards KBZ Stirling Coleman Securities( Nyi Zaw Nyunt, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of this study is to examine the correlation between service quality\nand customer satisfaction and loyalty in the securities industry, using the SERVQUAL\napproach. The research methodology employed descriptive statistics and quantitative\nresearch methods. Both primary and secondary data sources were utilized, with a\nsample size of 189 active local individual investors who had engaged in trading within\nthe past year, determined using the Yamane Formula. Primary data was collected\nthrough an online questionnaire, while secondary data was gathered from various\nsources such as the KBZSC website, textbooks, previous theses, the Yangon Stock\nExchange website, and relevant journals. The findings indicate that the different\ndimensions of service quality, including tangibles, reliability, responsiveness,\nassurance, and empathy, have a significant impact on customer satisfaction in securities\ncompanies. These results can assist securities firms in enhancing their service\nstrategies, fostering customer loyalty, and gaining a competitive advantage in a highly\ncompetitive market. The study also offers valuable insights for executives, financial\npractitioners, and researchers interested in comprehending the relationship between\nservice quality and customer satisfaction within the context of securities companies.\nFurthermore, this research can serve as a foundation for future studies exploring other\nfactors that influence customer satisfaction and effective strategies for improving it."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "NYI_ZAW_NYUNT_MMM_072_FIRSTBATCH.pdf", "filesize": [{"value": "902 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 902000.0, "url": {"url": "https://meral.edu.mm/record/9726/files/NYI_ZAW_NYUNT_MMM_072_FIRSTBATCH.pdf"}, "version_id": "eb1edafd-8c88-4449-89e5-54bcab6dbd19"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nyi Zaw Nyunt"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Service Quality, Customer Satisfaction ANd Customer Loyalty Towards KBZ Stirling Coleman Securities( Nyi Zaw Nyunt, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9726", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-13"}, "publish_date": "2024-08-13", "publish_status": "0", "recid": "9726", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality, Customer Satisfaction ANd Customer Loyalty Towards KBZ Stirling Coleman Securities( Nyi Zaw Nyunt, 2024)"], "weko_shared_id": -1}