{"_buckets": {"deposit": "9c3a5ece-d4e0-45d1-8960-bfac4fed965a"}, "_deposit": {"created_by": 20, "id": "9712", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9712"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009712", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer Satisfaction Towards Continuous Customer Intention of UAB Pay Services in Yangon (Aye Thant Phyu, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to identify influencing factors on customer \nsatisfaction and to analyze the effect of customer satisfaction on customer \nintention of uab pay service. Primary data and secondary data are used to collect \ndata structured questionnaires are conducted to collect the primary data. The \nsample size was 200 respondents which is 22 % of 890 active uab pay users from \nBranch-27 of UAB bank. The Selection of respondents is conducted by using the \nsimple random sampling method. Influencing factors on customer satisfaction \nare analyzed with five dimensions of perceived ease of use, perceived usefulness, \ntrust, perceived value and perceived security. According to the results of this \nstudy, there were positive effects on influencing factors which are perceived ease \nof use, security and trust on customer satisfaction. Perceived value and Perceived \nusefulness was not significant on customer satisfaction. And also, customer \nsatisfaction was positively significant on continuous intention of customers. uab \npay services should focus satisfaction of customer by building trust, building \nfeatures to use easily and providing with strong security and safety system on \nuab pay wallet to increase the intention of users."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Thant Phyu_EMBF_Roll No 2_Batch9.pdf", "filesize": [{"value": "659 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 659000.0, "url": {"url": "https://meral.edu.mm/record/9712/files/Aye Thant Phyu_EMBF_Roll No 2_Batch9.pdf"}, "version_id": "9b72191d-b7d1-4279-9787-f54f57001b1f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof.Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Thant Phyu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Factors Influencing Customer Satisfaction Towards Continuous Customer Intention of UAB Pay Services in Yangon (Aye Thant Phyu, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9712", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-09"}, "publish_date": "2024-08-09", "publish_status": "0", "recid": "9712", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer Satisfaction Towards Continuous Customer Intention of UAB Pay Services in Yangon (Aye Thant Phyu, 2024)"], "weko_shared_id": -1}