MERAL Myanmar Education Research and Learning Portal
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Audit Quality and Client Satisfaction of International Audit Firms in Myanmar (Tin Lay Lwin , 2024)
https://meral.edu.mm/records/9710
https://meral.edu.mm/records/97108e14b4c2-45a9-47d2-bd07-02054aa6c541
6f81d6ab-e0ae-4688-9ae8-4af35ff7125a
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Tin Lay Lwin, EMBF-21, 9th Batch.pdf (458 KB)
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Title | ||||||
Title | Audit Quality and Client Satisfaction of International Audit Firms in Myanmar (Tin Lay Lwin , 2024) | |||||
Language | en | |||||
Publication date | 2024-06-01 | |||||
Authors | ||||||
Tin Lay Lwin | ||||||
Description | ||||||
The main purpose of this study is to analyze the effect of audit quality on client satisfaction, measured through audit quality determinant variables such as leadership commitment, engagement team expertise, professional competence, and communication effectiveness. This study adopts proportionate random sampling and combines both quantitative and qualitative research methodologies. Data analysis was carried out through linear regression using SPSS. Structured questionnaires were distributed to key personnel in the Finance Departments of client companies, focusing on those with relevant knowledge of the auditing process. The study found that among the four determinant factors, professional competence and communication effectiveness have above somewhat level influence on audit quality, whereas leadership commitment and engagement team expertise have less impact. Communication effectiveness emerged as the most influential factor on audit quality, followed by professional competence. Additionally, the findings showed a strong positive correlation between audit quality and client satisfaction, emphasizing the beneficial influence of audit quality on client satisfaction as a whole. According to the study, in order to increase audit quality and client satisfaction, audit firms should place a high priority on improving communication effectiveness and upholding high standards of professional competence. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Prof. Dr. Thynn Thynn Myint |