MERAL Myanmar Education Research and Learning Portal
Item
{"_buckets": {"deposit": "6543878e-9c25-45f9-aaad-39c4d927dca6"}, "_deposit": {"created_by": 20, "id": "9709", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9709"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009709", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The effect of CSR practices on intention to use at AYA bank PCL is the main focus \nof this study. Examining the moderating role of awareness between Corporate Social \nResponsibility Practices and intentions to use at AYA BANK PCL and analyzing the \nimpact of these practices on intentions to use are the primary goals of the study. There are \nfive CSR practices of independent variables which are legal responsible, economic \nresponsible, ethical responsible, charity responsible and environmental responsible. In this \nstudy, the dependent variable is Intention to use and the moderating variable is awareness. \nThe population is unknown and the sample size is 384 respondents according to Cochran’s \nformula (1963). Employing a basic random sampling technique, the information gathered \nthrough a questionnaire surve. Among five Corporate Socially Responsible practices of \nAYA Bank PCL, the most influencing factor is ethical responsible. The environmental \nresponsible, charity responsible, and legal responsible are significantly and positively \ninfluencing on intention to use, but economic responsible has a negative effect. While using \nawareness moderating effect, ethical responsible, legal responsible, and charity responsible \nare significantly influence on intention to use. AYA Bank PCL should focus on promoting \nawareness of its ethical responsible, legal responsible, and charity responsible of Corporate \nSocial Responsibility practices, as these significantly influence customer intentions to use \nthe bank\u0027s services."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thazin Hnin Phyu,EMBF- 17, 9th Batch.pdf", "filesize": [{"value": "616 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 616000.0, "url": {"url": "https://meral.edu.mm/record/9709/files/Thazin Hnin Phyu,EMBF- 17, 9th Batch.pdf"}, "version_id": "6ed06861-a7ba-4c3d-9c95-6564f0890f2a"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thazin Hnin Phyu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9709", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-09"}, "publish_date": "2024-08-09", "publish_status": "0", "recid": "9709", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024)"], "weko_shared_id": -1}
Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024)
https://meral.edu.mm/records/9709
https://meral.edu.mm/records/9709c2490db7-79b1-4b9b-af50-37348c9bf77b
6543878e-9c25-45f9-aaad-39c4d927dca6
Name / File | License | Actions |
---|---|---|
Thazin Hnin Phyu,EMBF- 17, 9th Batch.pdf (616 KB)
|
Publication type | ||||||
---|---|---|---|---|---|---|
Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024) | |||||
Language | en | |||||
Publication date | 2024-06-01 | |||||
Authors | ||||||
Thazin Hnin Phyu | ||||||
Description | ||||||
The effect of CSR practices on intention to use at AYA bank PCL is the main focus of this study. Examining the moderating role of awareness between Corporate Social Responsibility Practices and intentions to use at AYA BANK PCL and analyzing the impact of these practices on intentions to use are the primary goals of the study. There are five CSR practices of independent variables which are legal responsible, economic responsible, ethical responsible, charity responsible and environmental responsible. In this study, the dependent variable is Intention to use and the moderating variable is awareness. The population is unknown and the sample size is 384 respondents according to Cochran’s formula (1963). Employing a basic random sampling technique, the information gathered through a questionnaire surve. Among five Corporate Socially Responsible practices of AYA Bank PCL, the most influencing factor is ethical responsible. The environmental responsible, charity responsible, and legal responsible are significantly and positively influencing on intention to use, but economic responsible has a negative effect. While using awareness moderating effect, ethical responsible, legal responsible, and charity responsible are significantly influence on intention to use. AYA Bank PCL should focus on promoting awareness of its ethical responsible, legal responsible, and charity responsible of Corporate Social Responsibility practices, as these significantly influence customer intentions to use the bank's services. |
||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr Phu Pwint Nyo Win Aung |