{"_buckets": {"deposit": "263db5c8-c440-4166-8af9-6e05537b7dd0"}, "_deposit": {"created_by": 20, "id": "9706", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9706"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009706", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction and Continuance Use Intention Towards Credit Card Services of KBZ Bank (Aye Myat Thinzar , 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examines the relationship between customer satisfaction and the \nintention to continue using credit card services provided by KBZ Bank. The study aims \nto investigate the elements that contribute to consumer satisfaction with KBZ Bank\u0027s \ncredit card services and to determine how customer happiness influences their intention \nto continue using these services. Both descriptive and quantitative research \nmethodologies are employed. This study utilizes both primary and secondary data. A \nsample size of 394 KBZ credit card users is selected using the simple random sampling \napproach. Data analysis involves the application of multiple linear regression. The \nsurvey incorporates the following variables: information quality, service quality, \nperceived ease of use, perceived utility, perceived security and privacy, and perceived \nprice. The study revealed that out of six elements, information quality, perceived ease \nof use, perceived utility, and perceived security and privacy had a substantial impact on \nconsumer satisfaction. The most influential aspect among key factors in customer \nsatisfaction is the level of user-friendliness. Furthermore, it has been discovered that \ncustomer satisfaction has a beneficial impact on the ongoing utilization of credit card \nservices provided by KBZ Bank. According to the findings, it is recommended that \nKBZ Bank create and share concise instructional videos to assist users in understanding \nhow to utilize credit cards. Subsequently, users would have enhanced convenience in \nutilizing credit cards. The bank should offer instantaneous notifications for all credit \ncard transactions. KBZ Bank must consistently upgrade its system to comply with the \nPayment Card Industry Data Security Standard in order to safeguard cardholder data. \nKBZ Bank should provide a variety of communication methods, including hotlines, \nemail, messenger, viber, and telegram, among others."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Myat Thinzar_EMBF 8th Batch_Roll Number 4.pdf", "filesize": [{"value": "1.7 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1700000.0, "url": {"url": "https://meral.edu.mm/record/9706/files/Aye Myat Thinzar_EMBF 8th Batch_Roll Number 4.pdf"}, "version_id": "4af5c6a3-63bc-4f71-a722-27449240425b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof.Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Myat Thinzar"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Customer Satisfaction and Continuance Use Intention Towards Credit Card Services of KBZ Bank (Aye Myat Thinzar , 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9706", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-09"}, "publish_date": "2024-08-09", "publish_status": "0", "recid": "9706", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction and Continuance Use Intention Towards Credit Card Services of KBZ Bank (Aye Myat Thinzar , 2024)"], "weko_shared_id": -1}