{"_buckets": {"deposit": "e0ccdcaf-4b82-4983-857a-321ef172624f"}, "_deposit": {"created_by": 20, "id": "9696", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9696"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009696", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Shopping Mall Characteristics and Shopping Mall Attractiveness on Behavioral Consequences at City Mall St. John Shopping Mall ( Theint Thiri Zin, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyze the effect of shopping mall characteristics and shopping mall attractiveness on the behavioural consequences at City Mall St. John Shopping Mall. This study used both primary and secondary data. The sample size is 377 customers by using the Raosoft Sample Size Calculator for an unknown population. The systematic sampling method is used to collect the primary data using structured questionnaires and the personal interview method. Secondary data is gathered from relevant textbooks, previous research papers, journals and articles, and other related information resources from internet websites. The data is collected at City Mall St. John Shopping Mall by approaching every 5th visiting customer on every weekend of January 2024 and February 2024. According to the multiple regression results, all of the shopping mall characteristics have a positive and significant effect on sustainable attractiveness and situational attractiveness. And the shopping mall\u0027s attractiveness also has a positive and significant effect on behavioural consequences. Therefore, City Mall St. John should focus on tenant-related factors, retail tenant mix, merchandise value, and non-retail tenant mix factors, and maintain site-related factors such as accessibility and parking, as well as the atmosphere of the shopping mall."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Theint Thiri Zin MBA 26 Batch Roll-49.pdf", "filesize": [{"value": "658 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 658000.0, "url": {"url": "https://meral.edu.mm/record/9696/files/Theint Thiri Zin MBA 26 Batch Roll-49.pdf"}, "version_id": "9292c9fc-3649-4b97-a4d8-4a563fce83bf"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Myint May"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Theint Thiri Zin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "The Effect of Shopping Mall Characteristics and Shopping Mall Attractiveness on Behavioral Consequences at City Mall St. John Shopping Mall ( Theint Thiri Zin, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9696", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-02"}, "publish_date": "2024-08-02", "publish_status": "0", "recid": "9696", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Shopping Mall Characteristics and Shopping Mall Attractiveness on Behavioral Consequences at City Mall St. John Shopping Mall ( Theint Thiri Zin, 2024)"], "weko_shared_id": -1}