{"_buckets": {"deposit": "b80d7fc9-f864-4007-93a5-67645eb6d2d7"}, "_deposit": {"created_by": 20, "id": "9681", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9681"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009681", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer Satisfaction and Continued Usage Intention of Careme Patient Application (Hnin Thinzar Aung, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this study are to investigate the factors that influence customer satisfaction, to analyse how customer satisfaction affects the intention to continue using the Careme patient application, and to analyse how the habit of using the application moderates the relationship between customer satisfaction and intention to continue usage. Both primary and secondary data are utilised. A structured questionnaire employing a 5-point Likert scale is utilised for the collection of primary data. According to the Yamane sampling formula. A sample size of 399 active customers out of a total of 148,532 active customers of the Careme patient application was picked using the simple random sampling approach. Secondary data is obtained from reports of the Careme patient application, relevant textbooks, past research articles, and web sources. This study utilises descriptive statistics and linear regression analysis. The study revealed that service quality, perceived utility, and perceived simplicity of use had a favourable and significant impact on customer satisfaction. Furthermore, customer happiness has a strong positive impact on the intention to continue using the Careme Patient Application. Additionally, it has been determined that the presence of habit does not moderate the association between customer happiness and the intention to continue using a product or service. The Careme Patient Application should incorporate a real-time chat feature that enables communication with officials from the corresponding hospitals."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-08-01"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Thinzar Aung_MBA II-2, MBA 26th Batch.pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/9681/files/Hnin Thinzar Aung_MBA II-2, MBA 26th Batch.pdf"}, "version_id": "8494f68d-e0ff-4c17-93fe-f576404e128a"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Win Kyaw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Thinzar Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Factors Influencing Customer Satisfaction and Continued Usage Intention of Careme Patient Application (Hnin Thinzar Aung, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9681", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-08-01"}, "publish_date": "2024-08-01", "publish_status": "0", "recid": "9681", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer Satisfaction and Continued Usage Intention of Careme Patient Application (Hnin Thinzar Aung, 2024)"], "weko_shared_id": -1}