{"_buckets": {"deposit": "f909f67b-1634-426d-a196-0a46ca4e18b1"}, "_deposit": {"created_by": 20, "id": "9666", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9666"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009666", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer  Satisfaction and Customer Loyalty towards Aureum Palace Hotel and Resort Pyin Oo  Lwin (Kyaw  Pyay Oo, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to investigate the factors that influence customer satisfaction, the \nmoderating role that customization plays in the relationship between service quality and \ncustomer satisfaction, and the impact that customer satisfaction has on Aureum Palace \nHotel and Resort customer loyalty. There is use of both primary and secondary data. It is \nunknown how many people have visited the Aureum Palace Hotel and Resort Pyin Oo Lwin \noverall. The sample size is calculated using the Raosoft sample size calculator. A \nsystematic sampling method is employed to select 377 customers, with a survey being \nconducted with every two customers. Online surveys using a structured questionnaire with \na 5-point Likert scale will be conducted in February 2024. Reports from the Aureum Palace \nHotel and Resort Pyin Oo Lwin, pertinent textbooks, earlier research papers, and internet \nsources are examples of secondary data. The survey data is analyzed using linear regression \nanalysis and descriptive statistics. Customer satisfaction is positively and significantly \nimpacted by service quality, online guest reviews, and customer perceived value, according \nto the study. According to the regression analysis, there is no moderating effect of \ncustomization on the relationship between customer satisfaction and service quality. \nCustomer loyalty is found to be positively and significantly impacted by customer \nsatisfaction. The Aureum Palace Hotel and Resort Pyin Oo Lwin ought to redesign its \noutdoor garden with a range of regional plants and concentrate on raising awareness of \nsustainability. Additionally, the hotel ought to create a customer database to keep track of \npatron preferences so that employees can deliver the service correctly the first time."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-07-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Pyay Oo EMBA 19 (Online) Roll Number 59.pdf", "filesize": [{"value": "1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1000000.0, "url": {"url": "https://meral.edu.mm/record/9666/files/Kyaw Pyay Oo EMBA 19 (Online) Roll Number 59.pdf"}, "version_id": "511eb35f-12a1-49cf-819e-fb3d95b78748"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Pyay Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-05-01"}, "item_title": "Factors Influencing Customer  Satisfaction and Customer Loyalty towards Aureum Palace Hotel and Resort Pyin Oo  Lwin (Kyaw  Pyay Oo, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9666", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-07-26"}, "publish_date": "2024-07-26", "publish_status": "0", "recid": "9666", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer  Satisfaction and Customer Loyalty towards Aureum Palace Hotel and Resort Pyin Oo  Lwin (Kyaw  Pyay Oo, 2024)"], "weko_shared_id": -1}