{"_buckets": {"deposit": "be0152dd-f35b-4e37-978b-221941c6c654"}, "_deposit": {"created_by": 20, "id": "9656", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9656"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009656", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9656", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Influence of Customer Perceived Value  on Customer Satisfaction and Revisit Intention towards Zwekabin Valley Resort in  Hpa An (Poth Poth Lwin,2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this research are to investigate the impact of perceived value on \ncustomer satisfaction, assess the relationship between customer satisfaction and the \nintention to return to Zwekabin Valley Resort, and evaluate the moderating role of \nperceived risk in this relationship. Both primary and secondary data are used in this \ninvestigation. In November 2023, Zwekabin Valley Resort received 250 visitors.  Yamane\u0027s \nsample size formula is used to determine the sample size. 153 out of 250 guests at Zwekabin \nValley Resort provided primary data, which were gathered using a straightforward random \nsampling technique. The online survey method uses a structured questionnaire with a 5\npoint Likert scale to collect primary data.  Reports from Zwekabin Valley Resort, pertinent \ntextbooks, earlier research studies, and internet sources are sources of secondary data. To \nanalyze the survey data, methods such as descriptive and linear regression are employed. \nCustomer satisfaction is positively and significantly impacted by emotional value, social \nvalue, conditional value, and epistemic value. Furthermore, it has been discovered that \ncustomer satisfaction significantly and favorably influences the likelihood that a customer \nwill return. Perceived risk has no moderating effect on the relationship between customer \nsatisfaction and the likelihood that a customer will return to Zwekabin Valley Resort.  For \na clean and sustainable power source, Zwekabin Valley Resort should make use of \nrenewable energy sources like solar and wind turbines. To enhance its reputation, it ought \nto collaborate with nearby charitable organizations, plan events, and take part in community \ngatherings. Last but not least, Zwekabin Valley Resort ought to cultivate seasonal plants \nfrom the area and keep the hotel spotless throughout."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-07-25"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Poth Poth Lwin EMBA 19 Roll Number 40.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/9656/files/Poth Poth Lwin EMBA 19 Roll Number 40.pdf"}, "version_id": "b985732a-dddc-4bc6-91f2-4dcec4b564e1"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Poth Poth Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-05-01"}, "item_title": "Influence of Customer Perceived Value  on Customer Satisfaction and Revisit Intention towards Zwekabin Valley Resort in  Hpa An (Poth Poth Lwin,2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9656", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-07-25"}, "publish_date": "2024-07-25", "publish_status": "0", "recid": "9656", "relation": {}, "relation_version_is_last": true, "title": ["Influence of Customer Perceived Value  on Customer Satisfaction and Revisit Intention towards Zwekabin Valley Resort in  Hpa An (Poth Poth Lwin,2024)"], "weko_shared_id": -1}