MERAL Myanmar Education Research and Learning Portal
Item
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Influence of Customer Perceived Value on Customer Satisfaction and Revisit Intention towards Zwekabin Valley Resort in Hpa An (Poth Poth Lwin,2024)
https://meral.edu.mm/records/9656
https://meral.edu.mm/records/965687e69a13-654a-4e1e-9e21-4c39a7373c74
be0152dd-f35b-4e37-978b-221941c6c654
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Poth Poth Lwin EMBA 19 Roll Number 40.pdf (1.1 MB)
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Title | ||||||
Title | Influence of Customer Perceived Value on Customer Satisfaction and Revisit Intention towards Zwekabin Valley Resort in Hpa An (Poth Poth Lwin,2024) | |||||
Language | en | |||||
Publication date | 2024-05-01 | |||||
Authors | ||||||
Poth Poth Lwin | ||||||
Description | ||||||
The aims of this research are to investigate the impact of perceived value on customer satisfaction, assess the relationship between customer satisfaction and the intention to return to Zwekabin Valley Resort, and evaluate the moderating role of perceived risk in this relationship. Both primary and secondary data are used in this investigation. In November 2023, Zwekabin Valley Resort received 250 visitors. Yamane's sample size formula is used to determine the sample size. 153 out of 250 guests at Zwekabin Valley Resort provided primary data, which were gathered using a straightforward random sampling technique. The online survey method uses a structured questionnaire with a 5 point Likert scale to collect primary data. Reports from Zwekabin Valley Resort, pertinent textbooks, earlier research studies, and internet sources are sources of secondary data. To analyze the survey data, methods such as descriptive and linear regression are employed. Customer satisfaction is positively and significantly impacted by emotional value, social value, conditional value, and epistemic value. Furthermore, it has been discovered that customer satisfaction significantly and favorably influences the likelihood that a customer will return. Perceived risk has no moderating effect on the relationship between customer satisfaction and the likelihood that a customer will return to Zwekabin Valley Resort. For a clean and sustainable power source, Zwekabin Valley Resort should make use of renewable energy sources like solar and wind turbines. To enhance its reputation, it ought to collaborate with nearby charitable organizations, plan events, and take part in community gatherings. Last but not least, Zwekabin Valley Resort ought to cultivate seasonal plants from the area and keep the hotel spotless throughout. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Prof. Dr. Hla Hla Mon |