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Item
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Factors Affecting Parental Satisfaction and Parental Loyalty in Real Primary Private School (Hnin Shwe Sin Latt, 2024)
https://meral.edu.mm/records/9645
https://meral.edu.mm/records/9645e5f1e87c-58b4-4bdc-8273-2fe8a861e23a
7c43e8db-1692-4bc6-830e-0544401b3fac
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | Factors Affecting Parental Satisfaction and Parental Loyalty in Real Primary Private School (Hnin Shwe Sin Latt, 2024) | |||||
Language | en | |||||
Publication date | 2024-05-01 | |||||
Authors | ||||||
Hnin Shwe Sin Latt | ||||||
Description | ||||||
The main objectives of this study are to analyze the factors affecting parental satisfaction in Real Primary Private School (RPPS) and to analyze the effect of parental satisfaction on parental loyalty in RPPS, as well as to analyze the mediating effects of parental trust and parental relationship commitment on the relationship between parental satisfaction and parental loyalty. There are 108 parents whose child/ children are attending in RPPS. A sample size of 85 parents was determined by using the Raosoft sample size calculator with a 95% confidence level. The simple random sampling method is applied to select 85 out of 108 parents. Questionnaire survey method is used to collect the primary data. Regression revealed that among the factors affecting parental satisfaction, the three factors of teacher effectiveness, principal effectiveness, and student achievement/ improvement have a significant effect on parental satisfaction in RPPS. Additionally, mediation effects of parental trust and parental relationship commitment between parental satisfaction and parental loyalty are observed at RPPS. The management of private school businesses should prioritize teacher effectiveness as critical to the success of their schools by ensuring the recruitment, selection, and hiring of talented teachers who align with the institution's values. Additionally, it is crucial to continually maintain and upgrade teachers' skills to ensure consistent delivery of high-quality education. Furthermore, private school management should thoroughly understand parents' desires and expectations for their children, identifying the factors that significantly influence parental satisfaction to effectively meet their needs. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Thin Nwe Oo |