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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Work Motivation, Selling Behavior and Job Satisfaction on Job Performance and Turnover Intention of Life Insurance Agents of Chubb Life Insurance Myanmar Limited (Hnin Su Hlaing, 2024)

https://meral.edu.mm/records/9641
https://meral.edu.mm/records/9641
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91c82fa9-8695-4c21-8ea8-cd36a8e35c41
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Hnin Hnin Su Hlaing EMBA 18 Batvch Roll number 18 All set.pdf (1.9 MB)
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Title
Title The Effect of Work Motivation, Selling Behavior and Job Satisfaction on Job Performance and Turnover Intention of Life Insurance Agents of Chubb Life Insurance Myanmar Limited (Hnin Su Hlaing, 2024)
Language en
Publication date 2024-05-01
Authors
Hnin Su Hlaing
Description
This research intends to investigate the impact of work motivation, selling behavior, and job satisfaction on the job performance of Chubb Life Insurance Myanmar's life insurance agents as well as the relationship between job performance and the agents' intention to leave the company. In this study, primary and secondary data are also used. According to the Yamane sampling formula, the sample size is 321 out of 1,630. 321 Chubb Life Insurance Myanmar agents provided primary data through an online survey. This study uses a basic random sampling technique. Referred to from pertinent textbooks, Chubb Life Insurance Myanmar reports, earlier research papers, and internet sources are secondary data. To determine the goals, linear regression and descriptive statistics are used. According to the study, life insurance agents' job performance is positively and significantly impacted by their work motivation, selling style, and job happiness. Findings indicate that job performance of the agents has negative significant effect on turnover intention of agents. To improve selling behavior of the agents, Chubb Life Insurance Myanmar should develop portal for agents to share relevant insurance articles, and video clips of seminars and coaching from experienced insurance people. The company should offer performance based rewards and health benefits. In addition, Chubb Life Insurance Myanmar should arrange good working conditions such as employees-agents relations, good working space etc. It should offer more rewards and appreciations for achievers and hang photos of the achievers at the office to empower the agents for achievements.
Thesis/dissertations
Yangon University of Economics
Dr. Than Thu Zar
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