{"_buckets": {"deposit": "c9ec2b6f-b01a-431a-9d9a-b49bb7ae639f"}, "_deposit": {"created_by": 20, "id": "9639", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9639"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009639", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Behavior and Customer Satisfaction of Pet Food in Myanmar ( Htoo Htoo Baw, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factors influencing consumer behavior towards pet food in Myanmar and to analyze the effect of consumer behavior on customer satisfaction towards pet food in Myanmar. The sample size is 383, from 76,600 pet owners and pet lovers from all over Myanmar. These sample size is calculated by Raosoft Sample Size Calculator. This study applies a simple random sampling method to select the respondents. The primary data are collected through structured questionnaires with 5-point Likert Scale. The online survey method is used. Secondary data is gathered from relevant textbooks, previous research papers, journals and articles, and other related information resources from internet websites. This study reveals that marketing stimuli, environmental stimuli, buyer characteristics, and the buying decision process have positive and significant effects on consumer behavior. Consumer behavior has a positive significant effect on customer satisfaction. Therefore, pet food providers need to improve and update their service to attract more customers to buy their products while increasing sales and profits, and need to realize that product ordering and delivery services offer many benefits to them especially."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-07-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Htoo Htoo Baw .EMBA 18th Batch. Roll No. 12.pdf", "filesize": [{"value": "725 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 725000.0, "url": {"url": "https://meral.edu.mm/record/9639/files/Htoo Htoo Baw .EMBA 18th Batch. Roll No. 12.pdf"}, "version_id": "7a5fc7f6-2125-465d-be48-063ba1ac94fe"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Htoo Htoo Baw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-05-01"}, "item_title": "Consumer Behavior and Customer Satisfaction of Pet Food in Myanmar ( Htoo Htoo Baw, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9639", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-07-24"}, "publish_date": "2024-07-24", "publish_status": "0", "recid": "9639", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Behavior and Customer Satisfaction of Pet Food in Myanmar ( Htoo Htoo Baw, 2024)"], "weko_shared_id": -1}