MERAL Myanmar Education Research and Learning Portal
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The Effect of e-Recruitment on Human Resource Management Capability and Organizational Performance in AEON ORANGE COMPANY LIMITED (Cho Zin Myint, 2024)
https://meral.edu.mm/records/9627
https://meral.edu.mm/records/96276eb25fdd-2629-40cb-882b-cb7a70a62eaf
440466d0-404f-4703-b42d-fecee9a8a2f5
Name / File | License | Actions |
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CHO ZIN MYINT, EMBA II - 31, 19th Batch.pdf (1.5 MB)
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Thesis | ||||||
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Title | ||||||
Title | The Effect of e-Recruitment on Human Resource Management Capability and Organizational Performance in AEON ORANGE COMPANY LIMITED (Cho Zin Myint, 2024) | |||||
Language | en | |||||
Publication date | 2024-05-01 | |||||
Authors | ||||||
Cho Zin Myint | ||||||
Description | ||||||
The aims of this study are to analyze the effect of e-recruitment on human resource management capability and to analyze the effect of human resource management capability on organizational performance in AEON ORANGE COMPANY LIMITED. Primary data were collected from 81 employees at the managerial level across various departments in the company by using the census sampling method. Items in this study’s questions are measure with a 5-point Likert scale. Online survey method is used for this study. Both descriptive statistics and linear regression analysis are used in this study. In the analysis of perception on external and internal determinants on human resource management capability, most of the respondents agreed that well-thought-out planning for e-recruitment is essential for effective human resource management capability and that technology quality, service quality and security assurance are important tools. They also agreed that erecruitment reduces time and effort in the recruitment process. Regarding organizational performance, effective e-recruitment strategies improve labor productivity, service quality of staffs, recruitment decision speed and reduce recruitment costs. The findings of the study indicate that e-recruitment has a positive and significant effect on human resource management capability. Additionally, the result also shows that human resource management capability has a positive and significant effect on organizational performance. Based on these findings of analysis, this study recommends that the company should continue to invest in e-recruitment planning, upgrading its e-recruitment technology to ensure technology quality, service quality and security assurance, and strengthen collaboration between HR and IT departments. Additionally, the company should implement a system for continuous monitoring of e-recruitment processes and soliciting feedback from stakeholders to ensure ongoing improvement and effectiveness of the erecruitment process. It is also essential for company management and participants to place greater emphasis on enhancing external and internal determinants of e-recruitment. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Hla Hla Mon |