{"_buckets": {"deposit": "ffa6c5e7-2b96-4d92-8d90-f3f08ede6de4"}, "_deposit": {"created_by": 20, "id": "9326", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9326"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009326", "sets": ["1707206749823", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors affecting consumer purchase intention of Green Products (Su Sandi Naing, 2020)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of this study is to explore the purchase intention of consumers for\ngreen products and which factors influence on consumers’ green product purchase\nintention. Systematic random sampling method is used to select 385 consumers who\nhave purchase from 10 supermarkets under 10 retail firms. This study highlighted that\nthe intention of consumers to purchase green products is high. As the results of multiple\nregression analysis, the study pointed out that environmental concern, social influence,\neco-label and brand image had significant effect on customer’s attitude toward intention\nto purchase green products, on the other hand, environmental attitude, environmental\nknowledge, environmental behavior and environmental advertising did not have\nsignificantly effect customer’s intention to purchase green products. As the suggestion,\nmore emphasis should be given for the “green word-of mouth” as a communication tool\nto increase the green purchasing intention and “Going Green” movement should be\nsupported to increase the level of environmental awareness or environmental concern\nof Myanmar consumers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-02-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Sandi Naing, M.Com II-32.pdf", "filesize": [{"value": "475 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 475000.0, "url": {"url": "https://meral.edu.mm/record/9326/files/Su Sandi Naing, M.Com II-32.pdf"}, "version_id": "70f3d65c-3c52-4812-b4cf-0c0a6b5aef53"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Soe Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Sandi Naing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Factors affecting consumer purchase intention of Green Products (Su Sandi Naing, 2020)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/9326", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-02-21"}, "publish_date": "2024-02-21", "publish_status": "0", "recid": "9326", "relation": {}, "relation_version_is_last": true, "title": ["Factors affecting consumer purchase intention of Green Products (Su Sandi Naing, 2020)"], "weko_shared_id": -1}