{"_buckets": {"deposit": "04e84724-4655-4076-9d9b-94f2b5af6416"}, "_deposit": {"created_by": 20, "id": "9323", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9323"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009323", "sets": ["1707206749823", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Marketing Mix Factors Influencing on Domestic Tourist Decision (Myat Yamin Swe, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study mainly focused on marketing mix factors influencing on domestic\ntourist decision. The objectives of the study were to identify the marketing mix factors\nused in travels and tours companies in Tarmwe Township and to analyze the\nmarketing mix factors influencing on domestic tourist decision. The data collection\nfor this study was based on 250 domestic tourists of three travels and tours companies\nin Tarmwe Township by using simple random sampling method. The push and pull\nfactors theory was used in this study. The collection of data was analyzed by using\nDescriptive Research Method and Regression Analysis. The results of this study state\nthat higher mean value of physical evidence, people, product in that order, followed\nby process, place, promotion and price. There are also positive relationships between\nproduct, price, people, physical evidence and domestic tourist decision and there are\nnegative relationship between place, promotion, process and domestic tourist decision.\nFirstly, these travels and tours companies should have considered to set the lower\nprices in order to attract customers. Branch offices should be extended to contact with\ncustomers and should also have travel agents. Moreover, this study concludes that\nonline communication should be emphasized for the closely communication with\ncustomers and the schedules of destinations should also be posted on Facebook\nregularly. Finally, these companies should upgrade the service delivery process in\norder to help the customers’ access service in the simplest possible way."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-02-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myat Yamin Swe,M.Com (II)-3.pdf", "filesize": [{"value": "657 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 657000.0, "url": {"url": "https://meral.edu.mm/record/9323/files/Myat Yamin Swe,M.Com (II)-3.pdf"}, "version_id": "3be78078-1943-4667-9e74-3a0bf7ea4f4a"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myat Yamin Swe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "Marketing Mix Factors Influencing on Domestic Tourist Decision (Myat Yamin Swe, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/9323", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-02-21"}, "publish_date": "2024-02-21", "publish_status": "0", "recid": "9323", "relation": {}, "relation_version_is_last": true, "title": ["Marketing Mix Factors Influencing on Domestic Tourist Decision (Myat Yamin Swe, 2018)"], "weko_shared_id": -1}