{"_buckets": {"deposit": "5500a945-1ce2-4757-8d87-3641f3c51780"}, "_deposit": {"created_by": 20, "id": "9211", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9211"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009211", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9211", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Employer Brand on Organizational Commitment and Intention to Stay at Global World Insurance Company Limited (Yi Wai Mar, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the effect of employer brand on\norganizational commitment and intention to stay in Global World Insurance Company\nLimited. Primary data are collected from 146 out of 230 employees of Global World\nInsurance Co., Ltd by using simple random sampling method and collected by using\nstructured questionnaire with five-point Likert scale. Secondary data are collected from\ncompany’s documents, previous research papers and Internet web sites. Descriptive\nstatistics and regression analysis are used to analyze the data. According to findings of this\nstudy, social value, reputation value and economic value have significant and positive\neffect on affective commitment. Diversity value and economic value have positive and\nsignificant effect on continuous commitment. Diversity value only has positive and\nsignificant effect on normative commitment. Affective commitment and normative\ncommitment are positively and significantly effect on intention to stay at Global World\nInsurance. It is a very positive finding for GWI Insurance to have the employees who are\ndeeply involved in their workplace, take pride in being part of the GWI Insurance\ncommunity and aspire to have a long-term tenure with the company. Thus, the company\nshould enhance values of employer brand to promote organizational commitment which\ninfluence on their intention to stay."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-12-04"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yi Wai Mar_OMBA_180702.pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/9211/files/Yi Wai Mar_OMBA_180702.pdf"}, "version_id": "7380aa34-9ad7-4f33-bbb5-75d6902bd972"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yi Wai Mar"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-10-01"}, "item_title": "The Effect of Employer Brand on Organizational Commitment and Intention to Stay at Global World Insurance Company Limited (Yi Wai Mar, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9211", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-12-04"}, "publish_date": "2023-12-04", "publish_status": "0", "recid": "9211", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Employer Brand on Organizational Commitment and Intention to Stay at Global World Insurance Company Limited (Yi Wai Mar, 2023)"], "weko_shared_id": -1}