{"_buckets": {"deposit": "0eb4e452-c3ea-4807-a782-bfc78a452419"}, "_deposit": {"created_by": 20, "id": "9209", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9209"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009209", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9209", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Store Environment on Customer Satisfaction and Customer Loyalty of Moon Sun Petrol Stations in Yangon (Hline Htet Ei, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The research aims to analyze the store environment on customer satisfaction and customer loyalty at Moon Sun Petrol Stations in Yangon. The specific objectives are to analyze the store environment on customer satisfaction of Moon Sun Petrol Stations and to examine the customer satisfaction on customer loyalty of Moon Sun Petrol Stations. Among a total of 18 petrol stations, primary data is collected from 363 petrol station customers who are coming to buy petrol from eight Moon Sun Petrol stations in Yangon by using systematic sampling method. The secondary data are collected from various sources such as previous research papers, journals and related text books. This study found that internal ambient, spatial layout, personnel and crowding are positively and significantly effect on customer satisfaction. When the effect of customer satisfaction on customer loyalty was analyzed, it was found that there was a positive and significant effect of customer satisfaction on customer loyalty towards Moon Sun Petrol Stations. Therefore, the higher internal ambient, spatial layout, personnel and crowding the higher customer satisfaction and consequently led to customer loyalty. Based on the findings of the research, it is suggested that Moon Sun Petrol Stations in Yangon should focus on improving the internal ambient, spatial layout, personnel, and managing crowding in order to enhance customer satisfaction. By creating a pleasant and comfortable store environment, customers are more likely to be satisfied with their experience at the petrol stations."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-12-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hline Htet Ei, OMBA- 200224.pdf", "filesize": [{"value": "2.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 2100000.0, "url": {"url": "https://meral.edu.mm/record/9209/files/Hline Htet Ei, OMBA- 200224.pdf"}, "version_id": "09987e05-1b0a-43b8-a2eb-b3c993363592"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hline Htet Ei"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-10-01"}, "item_title": "Effect of Store Environment on Customer Satisfaction and Customer Loyalty of Moon Sun Petrol Stations in Yangon (Hline Htet Ei, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9209", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-12-02"}, "publish_date": "2023-12-02", "publish_status": "0", "recid": "9209", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Store Environment on Customer Satisfaction and Customer Loyalty of Moon Sun Petrol Stations in Yangon (Hline Htet Ei, 2023)"], "weko_shared_id": -1}