{"_buckets": {"deposit": "35eec42c-de7e-47e2-9959-3293fa22aa68"}, "_deposit": {"created_by": 20, "id": "9192", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9192"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009192", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "9192", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Antecedent Factors on Purchase Intention towards Electric Vehicles (EVs) (Chuu Yee Mon Soe, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on the purchase intention of electric vehicles (EVs) in Myanmar. The research objectives are to analyze the antecedent factors on purchase intention towards EVs, and to examine the effect of purchase intention to the buying behavior of electric vehicle. This study uses systematic sampling method and collects the data from 240 respondents according to the Cochran formula of unknown population. A sample of 240 respondents is chosen one person of every five person at United Diamond and BBB car showrooms from first June to August using systematic sampling method. The results of the study indicate that the subjective norms and perceived behavioral control have impact on consumers purchase intention. Subjective norms have the greatest influence on consumer purchase intention towards EVs because Myanmar consumers like advice of others. Then, perceived behavioral control does encourage them to purchase EVs. According to the finding results, the importing companies should offer reasonable and fair price, should use effective selling methods such as promotions, loan, and various payment methods, by using more budgets in marketing activities and containing showrooms to reach customers easily. Thereby, they can achieve favorable market position in automobile industry."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-12-01"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Chuu Yee Mon Soe, MCom II-3.pdf", "filesize": [{"value": "897 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 897000.0, "url": {"url": "https://meral.edu.mm/record/9192/files/Chuu Yee Mon Soe, MCom II-3.pdf"}, "version_id": "bcbcb406-958c-4c93-bf17-bff5b6375894"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Chuu Yee Mon Soe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-09-01"}, "item_title": "Antecedent Factors on Purchase Intention towards Electric Vehicles (EVs) (Chuu Yee Mon Soe, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/9192", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-12-01"}, "publish_date": "2023-12-01", "publish_status": "0", "recid": "9192", "relation": {}, "relation_version_is_last": true, "title": ["Antecedent Factors on Purchase Intention towards Electric Vehicles (EVs) (Chuu Yee Mon Soe, 2023)"], "weko_shared_id": -1}