{"_buckets": {"deposit": "f872fe25-bbd9-4aef-876c-5a2caf7e3be3"}, "_deposit": {"created_by": 20, "id": "9141", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9141"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009141", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9141", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Satisfaction on Novotel Yangon Max Hotel (Thant Thazin Oo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary aims of this study are to ascertain the elements that influence Novotel Hotel and to investigate the aspects that impact customer satisfaction at Novotel Hotel. The aims were achieved by the utilization of descriptive statistics, correlation analysis, and regression analysis. A simple random selection method was employed to choose 200 out of the total 618 guests who visited the hotel between January and March 2023. The data was obtained by the implementation of a questionnaire survey methodology. The study examines seven influential aspects, including tangibility, reliability, responsiveness, pricing, site, people, and process. The score levels for customer perception across all criteria indicate a favorable trend, with a high level of agreement. Based on the findings of the correlation study, it can be observed that there exists a positive link between all the factors and customer satisfaction. Furthermore, the findings of the regression analysis reveal that among the variables examined, namely tangibility, responsiveness, and place, only these three variables exhibited a statistically significant positive impact on customer satisfaction. This study proposes that the hotel marketing manager should focus on enhancing employee interpersonal behavior and knowledge in delivering services in order to enhance customer satisfaction at Novotel Yangon Max Hotel."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thant Thazin Oo, MMM-102, 1st Batch.pdf", "filesize": [{"value": "702 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 702000.0, "url": {"url": "https://meral.edu.mm/record/9141/files/Thant Thazin Oo, MMM-102, 1st Batch.pdf"}, "version_id": "8bda733b-311f-4a57-aeef-7f933fc3a855"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thant Thazin Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Affecting Customer Satisfaction on Novotel Yangon Max Hotel (Thant Thazin Oo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9141", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9141", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Satisfaction on Novotel Yangon Max Hotel (Thant Thazin Oo, 2023)"], "weko_shared_id": -1}