{"_buckets": {"deposit": "13084c0b-2c74-40d1-b7e4-33fe94a48e77"}, "_deposit": {"created_by": 20, "id": "9140", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9140"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009140", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9140", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Marketing Mix Activities on Customer Satisfaction of May Myo Pure Coffee (Thandar Shweyi, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary aims of this study are to ascertain the marketing mix actions implemented\nfor May Myo Pure Coffee and to evaluate the impact of these activities on\ncustomer satisfaction with regards to May Myo Pure Coffee. In order to accomplish\nthe stated objectives, the research methodology employed in this study is quantitative\nin nature. A sample of 384 individuals who consume May Myo Pure Coffee and make\npurchases at Super One Super Market, a prominent sales location for May Myo Pure\nCoffee in Yangon, is selected by a random sampling method in order to obtain primary\ndata. Secondary data is obtained through sourcing information from various academic\nresources such as marketing textbooks, scholarly journals, research papers available on\ninternet portals, as well as reports and documents provided by relevant companies. This\nstudy examines the marketing mix actions of Myanmar coffee production enterprises,\nspecifically focusing on the components of product, pricing, site, and promotion that\nare relevant within this context. The findings of the multiple regression analysis indicate\nthat there is a statistically significant and positive relationship between marketing mix\nactivities and customer happiness. Within the realm of marketing mix activities, it can\nbe observed that the product element exerts the most significant impact on customer\nsatisfaction, while the place element exhibits the least substantial effect on customer\nhappiness in relation to May Myo Pure Coffee. Hence, it is imperative for the organization\nto persist in upholding its standards of product quality. The corporation can also\nconsider diversifying its product offerings to include instant coffee cups, which would\ncater to the needs of travellers or individuals seeking a convenient takeaway option for\ntheir beverages. Additionally, it is recommended that the corporation persists in producing\ncoffee goods using high-quality coffee beans, as this would have a positive impact\non the well-being of consumers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thandar Shwe Yi, MMM- 101, 1st Batch.pdf", "filesize": [{"value": "432 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 432000.0, "url": {"url": "https://meral.edu.mm/record/9140/files/Thandar Shwe Yi, MMM- 101, 1st Batch.pdf"}, "version_id": "826825e0-47b8-49e3-8de3-15496e825c19"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thandar Shweyi"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "The Effect of Marketing Mix Activities on Customer Satisfaction of May Myo Pure Coffee (Thandar Shweyi, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9140", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9140", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Marketing Mix Activities on Customer Satisfaction of May Myo Pure Coffee (Thandar Shweyi, 2023)"], "weko_shared_id": -1}