{"_buckets": {"deposit": "d44add9a-42e4-459f-b22d-c16ce60d8426"}, "_deposit": {"created_by": 20, "id": "9139", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9139"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009139", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9139", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Digital Marketing Practices on Consumer Buying Behavior at Makro Myanmar Supermarket(Soe Thiha Lwin, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on Digital Marketing Practices on Consumer Buying Behaviour of\nMakro Myanmar Supermarket. The study aims to analyses the effect of digital marketing\npractices on consumer buying behaviour at Makro Myanmar Supermarket in Yangon. Primary\ndata is collected from the respondents who have bought products of Makro Myanmar within\nprevious three months (February 2023 to April 2023). At that time, total number of the\ncustomers is around 250,000. Out of them, 399 respondents were selected by simple random\nsampling method. Required data were collected through the use of structured questionnaire\nprepared by Google form. The questionnaire link is sent through digital ways like telegram, email,\nmessenger, Viber etc. Descriptive Method (calculation of mean values) and analytical\nstatistics are used for data analysis .This study considers the seven independent variables which\nare search engine optimization, email marketing, social media marketing, mobile marketing,\nonline affiliate marketing, pay-per-click advertising and display advertising and the dependent\nvariable is consumer buying behaviour. The study found that all the digital marketing practices\nexcept mobile marketing are strongly significant on consumer buying behaviour. Moreover,\naccording to survey, most of the customers are attracted by social media marketing and display\nadvertising. Therefore, Makro Myanmar should to maintain a regular posting schedule and need\nto engage with audience by responding to inquiry, messages and comments promptly on social\nmedia sites. Makro Myanmar need to target ads strategically by using audience segmentation\nand demographics to reach the right and potential customers by display advertising."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Soe Thiha Lwin, MMM-089, 1st Batch.pdf", "filesize": [{"value": "581 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 581000.0, "url": {"url": "https://meral.edu.mm/record/9139/files/Soe Thiha Lwin, MMM-089, 1st Batch.pdf"}, "version_id": "ce8d2a13-8400-41f9-a8a6-eab73d1ff375"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Soe Thiha Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Effect of Digital Marketing Practices on Consumer Buying Behavior at Makro Myanmar Supermarket(Soe Thiha Lwin, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9139", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9139", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Digital Marketing Practices on Consumer Buying Behavior at Makro Myanmar Supermarket(Soe Thiha Lwin, 2023)"], "weko_shared_id": -1}