{"_buckets": {"deposit": "9134d24e-3e1f-49b4-96d7-9f98edd15a03"}, "_deposit": {"created_by": 20, "id": "9137", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9137"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009137", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9137", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction, Customer Trust and Customer Retention on Services of WWS Myanmar Co.,Ltd (Shwe Sin Tun, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary objective of this study is to examine the impact of customer\nsatisfaction, customer trust, and customer retention on the services provided by WWS\nMyanmar Co., Ltd. The primary aims of this study are to investigate the various\nelements that influence customer satisfaction, to assess the impact of customer\nsatisfaction on customer trust, and to analyze the relationship between customer trust\nand customer retention within the context of WWS Myanmar Co., Ltd. This study use\nquantitative research methodologies to achieve its objectives. WWS Co., Ltd.\npossesses a clientele of 220 automobile enterprise customers located in Yangon. A\ntotal of 75 firms, representing approximately one-third of the business population,\nwere selected through the utilization of a simple random selection technique. The core\ndata is gathered through the utilization of a questionnaire survey methodology. The\nresults of the study revealed that customer satisfaction is influenced significantly by\ncustomer-perceived value and service quality. Furthermore, it is evident that customer\npleasure plays a crucial role in fostering customer trust, since it has a notable and\nfavorable impact. Moreover, the level of consumer trust exerts a certain degree of\ninfluence on client retention. In order to maintain a loyal customer base, it is\nimperative for WWS to establish and cultivate consumer trust and satisfaction. In\norder to optimize customer satisfaction for WWS corporation, it is advisable for the\norganization to prioritize the enhancement of perceived value and service quality,\nwhile concurrently exploring strategies to potentially augment its corporate image."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Shwe Sin Tun MMM-82, 1st Batch.pdf", "filesize": [{"value": "581 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 581000.0, "url": {"url": "https://meral.edu.mm/record/9137/files/Shwe Sin Tun MMM-82, 1st Batch.pdf"}, "version_id": "4fd1a4cf-068c-44b9-8f95-6917e75a7be2"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Shwe Sin Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Customer Satisfaction, Customer Trust and Customer Retention on Services of WWS Myanmar Co.,Ltd (Shwe Sin Tun, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9137", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9137", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction, Customer Trust and Customer Retention on Services of WWS Myanmar Co.,Ltd (Shwe Sin Tun, 2023)"], "weko_shared_id": -1}