{"_buckets": {"deposit": "5a9b6764-e54e-4d6c-8018-168b58a9ce7f"}, "_deposit": {"created_by": 20, "id": "9133", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9133"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009133", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9133", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Purchase Decision on Organic Vegetables in Yangon (Min Thu Han, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to analyze the influencing factors on purchase\nbehavior for organic vegetables of consumers and to examine the effect of purchase\ndecision on repurchase intention on organic vegetables purchase in Yangon area. Primary\ndata are collected from 73 consumers who were purchasing vegetables at supermarket,\norganic stores and farm in Yangon with structured questionnaire described with 5-point\nLikert scale by applying sample random sampling method. In descriptive method, this\nstudy found that majority of customer have highest level of agreement on customer\nattributes towards purchase decision of organic vegetables. The study shows that\nsubjective norm and perceived behavior control have significant effect on purchase\ndecision of consumer of organic vegetables. The results also indicate that consumer\npurchase decision has positive effect on repurchase intention of consumers on organic\nvegetables. Thus, this study strongly recommends organic vegetables producers and\nmarketer to provide good service and offering trading fresh organic vegetables."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Min Thu Han, MMM-53, 1st Batch.pdf", "filesize": [{"value": "473 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 473000.0, "url": {"url": "https://meral.edu.mm/record/9133/files/Min Thu Han, MMM-53, 1st Batch.pdf"}, "version_id": "df1c78c8-f41d-467c-bc4e-5d9e5d346746"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Min Thu Han"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Affecting Customer Purchase Decision on Organic Vegetables in Yangon (Min Thu Han, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9133", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9133", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Purchase Decision on Organic Vegetables in Yangon (Min Thu Han, 2023)"], "weko_shared_id": -1}