{"_buckets": {"deposit": "c3d9a0ce-d97a-4ddd-9494-d77e2b2164c5"}, "_deposit": {"created_by": 20, "id": "9132", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9132"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009132", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9132", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Marketing Mix on Patient Satisfaction and Loyalty at Ma Har Myaing Hospital (Kyaw Zin Htoo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary aims of this study are to investigate the impact of Ma Har Myaing\nHospital\u0027s marketing mix on patient satisfaction and to examine the influence of patient\nsatisfaction on loyalty towards Ma Har Myaing Hospital. This study employs both\ndescriptive and quantitative research approaches. This study utilizes both primary and\nsecondary data sources. The sample size for this study was determined using the Yamane\nFormula, resulting in a random selection of 341 outpatients. A structured questionnaire is\nemployed as a means of gathering primary data through internet channels. The findings\nsuggest that out of the seven elements of the marketing mix, namely product, pricing,\npromotion, people, and physical evidence, there is a notable impact on patient satisfaction.\nThe findings of the study indicate that the element of people is the most influential\ndeterminant of patient happiness. Additionally, it has been observed that customer pleasure\nexerts a substantial influence on customer loyalty. Ma Har Myaing Hospital should\nenhance the human element by implementing customer service training programs for all\nservice providers. Additionally, it is imperative for the program to offer educational and\nskill-enhancing training sessions that are tailored to address the current pandemic and\nemerging diseases. In order to enhance patient care, it is imperative to provide a\ncomprehensive range of services that cater to the diverse needs of patients, encompassing\nboth general nursing care and specialized medical interventions. In order to enhance client\nattraction, it is advisable to establish a competitive pricing strategy by conducting a\ncomprehensive analysis of service prices offered by competing hospitals. Moreover, it is\nimperative to enhance the digital marketing efforts on social media platforms such as\nFacebook. In conclusion, it is recommended that Ma Har Myaing Hospital prioritize the\nimplementation of additional ventilation systems in order to effectively address the issue of\nstench."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Zin Htoo, MMM-43 1st Batch.pdf", "filesize": [{"value": "805 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 805000.0, "url": {"url": "https://meral.edu.mm/record/9132/files/Kyaw Zin Htoo, MMM-43 1st Batch.pdf"}, "version_id": "5f7dad1e-3f22-4f13-8190-5c1988108788"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Zin Htoo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Marketing Mix on Patient Satisfaction and Loyalty at Ma Har Myaing Hospital (Kyaw Zin Htoo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9132", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9132", "relation": {}, "relation_version_is_last": true, "title": ["Marketing Mix on Patient Satisfaction and Loyalty at Ma Har Myaing Hospital (Kyaw Zin Htoo, 2023)"], "weko_shared_id": -1}