{"_buckets": {"deposit": "749f2e34-f2a9-45e3-a913-1852468e4bc8"}, "_deposit": {"created_by": 20, "id": "9131", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9131"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009131", "sets": ["1582963436320", "1698989833663"]}, "author_link": [], "control_number": "9131", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Rebranding Strategies on Organizational Performance of Myanmar Posts and Telecommunications( Khin Thuzar Kyaw, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to uncover MPT\u0027s rebranding strategies and assess how such\nstrategies affect MPT\u0027s performance. In this study, primary and secondary data were also\nused. At the MPT headquarters, 146 employees provided the primary data. Using a\nstraightforward random sampling technique, a structured questionnaire with a 5-point Likert\nscale was used to gather primary data. Product differentiation, business process\nreengineering, and management rebranding commitment are the four corporate rebranding\nstrategies that are favorably significant with MPT performance, except for corporate culture\nrevision. Following management commitment and product differentiation in importance, the\nstudy indicated that business process reengineering had the greatest impact on the\nperformance of MPT. To improve customer care quality for the finest customer services,\nMPT should consider the nurturing and recurring strategy employing new technology such\nas machine learning and artificial intelligence. To retain current consumers and draw in new\nones, MPT should hasten the establishment of digital touch points. Additionally, MPT\nmanagement should always persuade staff members of the necessity of the change as well\nas its possible advantages for both the business and the staff."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khin Thuzar Kyaw, MMM-35, 1st Batch.pdf", "filesize": [{"value": "877 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 877000.0, "url": {"url": "https://meral.edu.mm/record/9131/files/Khin Thuzar Kyaw, MMM-35, 1st Batch.pdf"}, "version_id": "04c6bb5e-7377-49f0-a64b-814db1534e3e"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Thuzar Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Effect of Rebranding Strategies on Organizational Performance of Myanmar Posts and Telecommunications( Khin Thuzar Kyaw, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9131", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-06"}, "publish_date": "2023-11-06", "publish_status": "0", "recid": "9131", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Rebranding Strategies on Organizational Performance of Myanmar Posts and Telecommunications( Khin Thuzar Kyaw, 2023)"], "weko_shared_id": -1}