{"_buckets": {"deposit": "620a2e18-e6de-4d2a-875b-9890d929d2dd"}, "_deposit": {"created_by": 20, "id": "9124", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9124"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009124", "sets": ["1582963436320", "1698989839434"]}, "author_link": [], "control_number": "9124", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Social Media On Visit Intention of University Students (Kay Zar Lin, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study mainly focuses on the effect of social media on the credibility and\nvisit intention of University Students. The study used both primary data and secondary\ndata. The primary data were collected by using a questionnaire survey. The sample\nsize of the study is 240 students who are attending Myanmar Imperial University and\nthey were selected by using a simple random sampling method. Descriptive research\nmethods and Multiple Linear Regression analysis were used to find out in this study.\nThe social media variables included in the study are information platforms,\nengagements, and social media reach. The credibility of social media is measured by\nits trustworthiness and attractiveness. Regression analysis indicated that all the social\nmedia variables have a positively significant effect on credibility. Moreover,\nengagement and social media reach also have a positively significant effect on visit\nintention. It can be proved that the credibility factor of attractiveness is also having a\npositive effect on visit intention. Therefore, social media companies should deliver\nreliable information and create useful content to get the commitment of the users.\nMoreover, the media companies should create posters and pictures with a preannouncement\nof the event and post them on relevant social media platforms. In\naddition, social media companies should participate in travel-related events such as\ninternational travel exhibitions, and travel road shows."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kay Zar Lin, MHTM-12, 1st Batch.pdf", "filesize": [{"value": "665 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 665000.0, "url": {"url": "https://meral.edu.mm/record/9124/files/Kay Zar Lin, MHTM-12, 1st Batch.pdf"}, "version_id": "db52a463-75b9-40e7-9ff6-dd12d65bcd2b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kay Zar Lin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "The Effect of Social Media On Visit Intention of University Students (Kay Zar Lin, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989839434"], "permalink_uri": "https://meral.edu.mm/records/9124", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9124", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Social Media On Visit Intention of University Students (Kay Zar Lin, 2023)"], "weko_shared_id": -1}