{"_buckets": {"deposit": "f6dfe2b2-4e3b-4d6a-bfc5-54b991095729"}, "_deposit": {"created_by": 20, "id": "9122", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9122"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009122", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9122", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Marketing Mix on Attitude and Buying Behavior of Consumers in Shan Yoe Yar Restaurant (Yamin Paing, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyze marketing mix, consumer attitude and consumer buying behavior of Shan Yoe Yar Restaurant. The self-administered survey was given out to eatery patrons at Shan Yoe Yar. This study uses both primary and secondary data. Primary data are collected from 300 sample respondents who are selected by using systematic sampling method. Secondary data are gathered from text books, Internet websites and previous research papers. Descriptive statistics and regression analysis are used to analyze the data. According to the multiple regression analysis, product, price, people, process and physical evidence have positively and significantly effect on consumer attitude at Shan Yoe Yar Restaurant. However, place and promotion are not significant effect on consumer attitude. The final result show that attitude significantly effect on customer buying behavior. This study suggests that Shan Yoe Yar restaurant should manage promotional tactics to increase consumer interest and recognition, as well as expand and develop stores."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yamin Paing OMBA -160806 ONLINE MBA.pdf", "filesize": [{"value": "994 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 994000.0, "url": {"url": "https://meral.edu.mm/record/9122/files/Yamin Paing OMBA -160806 ONLINE MBA.pdf"}, "version_id": "c7d37309-9d05-4f25-9fab-93afd2a225ac"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yamin Paing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Effect of Marketing Mix on Attitude and Buying Behavior of Consumers in Shan Yoe Yar Restaurant (Yamin Paing, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9122", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9122", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Marketing Mix on Attitude and Buying Behavior of Consumers in Shan Yoe Yar Restaurant (Yamin Paing, 2023)"], "weko_shared_id": -1}