{"_buckets": {"deposit": "a81c1c10-a37b-4807-90dc-346753d867f5"}, "_deposit": {"created_by": 20, "id": "9121", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9121"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009121", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9121", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Influencing Attractiveness Factors on Shopper Satisfaction and Shopper Loyalty Towards Cathrine 99 Fashion Shop (Ei Thandar Win, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to analyze the influencing attractiveness factors on shopper satisfaction and to examine the effect of shopper satisfaction on shopper loyalty towards Cathrine 99 Fashion Shop. In order to meet the research objectives, both primary and secondary data are used. The descriptive methods and linear regression method are applied in this study. The primary data are collected from 114 customers who are coming to purchase the products to store during the working time. The survey data is collected by using systematic random sampling method. The data collection period is from June to July, 2023. Customers are collected who are every 3rd customer entering the shop. The secondary data are collected from relevant textbooks, articles, referred and academic research papers of local and international papers and also related websites. The findings of the study indicate that the influencing attractiveness factors such as product variety, service quality, aesthetic, and convenience and accessibility have a positive effect and significant on shopper satisfaction. Finally, shopper satisfaction has a strongly positive effect on the shopper loyalty towards Cathrine 99 Fashion Shop."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "EI THANDAR WIN MBA-II MBA 24 th BATCH.pdf", "filesize": [{"value": "874 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 874000.0, "url": {"url": "https://meral.edu.mm/record/9121/files/EI THANDAR WIN MBA-II MBA 24 th BATCH.pdf"}, "version_id": "d98d0820-a976-4b9b-8e3e-297081b3b5cf"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Thandar Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-09-01"}, "item_title": "Influencing Attractiveness Factors on Shopper Satisfaction and Shopper Loyalty Towards Cathrine 99 Fashion Shop (Ei Thandar Win, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9121", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9121", "relation": {}, "relation_version_is_last": true, "title": ["Influencing Attractiveness Factors on Shopper Satisfaction and Shopper Loyalty Towards Cathrine 99 Fashion Shop (Ei Thandar Win, 2023)"], "weko_shared_id": -1}