{"_buckets": {"deposit": "8cb07b69-955c-44cb-ac55-eb87005ed96f"}, "_deposit": {"created_by": 20, "id": "9120", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9120"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009120", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9120", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Leading to Purchase Decision Towards Electric Car In Yangon (Yadanar Wai, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factors leading to customer purchase decision of electric car in Yangon and to analyze the moderating effect of consumer reliance in reviews on the relationship between leading factors and customer purchase decision of electric car Yangon. Among 3,000 group members,341 group members were selected by using simple random sampling method. Structured questionnaire with 5-point Likert scale is used to collect the primary data. The data collection period is July to August 2023.The questionnaire is distributed to EV car owner group on Facebook. Descriptive method, Linear and multiple regression are used to analyze the data. This study reveals that among four leading factors, environmental friendly, energy efficient and performance benefit are significant positive effect on customer purchase decision. It is found that consumer reliance in review has the partial positive moderating effect on relationship between leading factors and customer purchase decision. Electric car sellers should create initiate campaigns where satisfied electric car owners share their stories through videos or written testimonials. Public Awareness Campaigns should be created and support initiatives that raise awareness about the environmental benefits of electric car."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "YADANAR WAI MBA II-90 MBA 24th batch.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/9120/files/YADANAR WAI MBA II-90 MBA 24th batch.pdf"}, "version_id": "9e34cfd0-e311-42db-9346-2affa1b71a39"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yadanar Wai"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Leading to Purchase Decision Towards Electric Car In Yangon (Yadanar Wai, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9120", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9120", "relation": {}, "relation_version_is_last": true, "title": ["Factors Leading to Purchase Decision Towards Electric Car In Yangon (Yadanar Wai, 2023)"], "weko_shared_id": -1}