{"_buckets": {"deposit": "4d7abc83-2ef7-4856-9f52-0c8162a8434f"}, "_deposit": {"created_by": 20, "id": "9116", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9116"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009116", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9116", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A  Study on Customer Satisfaction and Customer Loyalty of Bonchon Fast-Food Restaurant in Yangon (Thet Htar Swe, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of the study are to examine the influencing factors (perceived value, food quality, health concern, price, and ambience) on customer satisfaction and to analyze the effect of customer satisfaction on customer loyalty towards Bonchon Fast-Food Restaurant in Yangon. Both primary and secondary data are used to accomplish the objectives of the study. Two-stage sampling method is used to collect primary data. Two branches, Myanmar Plaza and Hledan Branch are chosen out of 7 branches using simple random sampling method. The primary data are collected from 150 respondents by using systematic random sampling method. The data collection period is from 1st July, 2023 to 10th July, 2023. Customers are collected who are every 10th customer entering the restaurant. The secondary data are collected from academic research paper, relevant textbooks, journals, articles, empirical studies, internal websites and social media. The results of the study indicate that perceived value, food quality, health concern, price, and ambience have a positive significant effect on customer satisfaction and customer satisfaction significantly positive affects customer loyalty of Bonchon Fast-Food Restaurant."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "THET HTAR SWE MBA II-66 MBA 24th BATCH.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/9116/files/THET HTAR SWE MBA II-66 MBA 24th BATCH.pdf"}, "version_id": "4dcaf6a7-a421-4154-9cdb-facf9278ee88"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thet Htar Swe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "A  Study on Customer Satisfaction and Customer Loyalty of Bonchon Fast-Food Restaurant in Yangon (Thet Htar Swe, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9116", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9116", "relation": {}, "relation_version_is_last": true, "title": ["A  Study on Customer Satisfaction and Customer Loyalty of Bonchon Fast-Food Restaurant in Yangon (Thet Htar Swe, 2023)"], "weko_shared_id": -1}