{"_buckets": {"deposit": "4831492b-7c73-4c6f-92bc-036fa246bedc"}, "_deposit": {"created_by": 20, "id": "9112", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9112"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009112", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9112", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Customer Relationship Management Practices on Student Retention on Strategy First University (Hnin Ohu San, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to examine the effect of customer relationship management practices on student retention and to identify the mediating role of student satisfaction on the effect of customer relationship management practices on student retention at Strategy First University. The number of students who attended at Strategy First University is about 37,875. Among them, 383 students are asked by using simple random sampling method. The primary data are collected from 383 students by using a structured questionnaire. Descriptive statistics and multiple regression analysis are used to analyze the collected data. The findings of the study indicate that focus of students, lecturers, process and service quality have positively effect on the student retention. The results also show that student satisfaction partially mediate between CRM practices regarding focus of students and lecturers and student retention, and student satisfaction fully mediate between CRM practices regarding process and service quality and student retention. Based on the overall analysis, there is a partial mediation of student satisfaction between customer relationship management practices and student retention. According to the analysis, this study recommends that Strategy First University need foster giving personalized services and to focus the quality of lecturers to increase student satisfaction and retention because focus of students and lecturers have the direct effect on student retention and also have a significant impact on student satisfaction. Strategy First University cannot develop long-term relationships with its students without student satisfaction, so it needs to maintain the quality of its services and processes in order to increase student satisfaction."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "HNIN OHU SAN MBA II-58  MBA 24 th BATCH.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/9112/files/HNIN OHU SAN MBA II-58  MBA 24 th BATCH.pdf"}, "version_id": "41795dae-c50f-4ba8-80cf-81c5c95ae197"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Win Kyaw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Ohu San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-09-01"}, "item_title": "The Effect of Customer Relationship Management Practices on Student Retention on Strategy First University (Hnin Ohu San, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9112", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-03"}, "publish_date": "2023-11-03", "publish_status": "0", "recid": "9112", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Customer Relationship Management Practices on Student Retention on Strategy First University (Hnin Ohu San, 2023)"], "weko_shared_id": -1}