{"_buckets": {"deposit": "475dea49-77c7-45db-99e9-9ce2fe131469"}, "_deposit": {"created_by": 20, "id": "9105", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9105"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009105", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9105", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction And Customer Loyalty Towards Credit Card Service of CB Bank (Wut Hmone Oo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Examining the variables that affect customer satisfaction with CB Bank\u0027s credit card services and analyzing the impact of customer satisfaction on CB Bank customer loyalty are the main goals of this study. This study makes use of both primary and secondary data. For the necessary sample respondents, 146 corporate credit card customers are chosen using a simple random sampling procedure. The research techniques used are descriptive and quantitative. The study discovered that while pricing and convenience considerations had no significant impact on consumer satisfaction, service quality, social benefits, and bank image did. This study discovered that the most important element affecting customer happiness is bank image. Additionally, it has been discovered that customer pleasure strongly influences client loyalty. By offering staff members the most recent training and development opportunities, CB Bank can ensure that its customers receive knowledgeable service. Every group of people should be able to select a credit card that meets their needs, hence CB bank should offer credit cards in a variety of categories. The credit card protection plan that CB Bank should provide will aid consumers in preventing card misuse in the event of theft or loss."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wut Hmone Oo Roll No(80)EMBF-8th Batch.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/9105/files/Wut Hmone Oo Roll No(80)EMBF-8th Batch.pdf"}, "version_id": "b1552908-9c61-481a-95bb-97cb5b13b9cc"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wut Hmone Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Customer Satisfaction And Customer Loyalty Towards Credit Card Service of CB Bank (Wut Hmone Oo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9105", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-02"}, "publish_date": "2023-11-02", "publish_status": "0", "recid": "9105", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction And Customer Loyalty Towards Credit Card Service of CB Bank (Wut Hmone Oo, 2023)"], "weko_shared_id": -1}