{"_buckets": {"deposit": "9a6e4a4e-85fe-4120-ac23-5d1098e55ffa"}, "_deposit": {"created_by": 20, "id": "9099", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9099"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009099", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9099", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Purchase Intention Towards Life Insurance At Dai-Ichi Life Insurance Myanmar LTD. (Pwint Thu Khaing, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study mainly focuses on analyzing the Factors of customers’ purchase\nintention towards Life Insurance Products in Dai-ichi Life Insurance Myanmar Ltd. The\npopulation of this study is an unknown population, then used the cochran method to\ncalculate sample size of 385. A non-probability sampling of which is a convenience\nsampling method is used to conduct the survey to select respondents. Descriptive and\nquantitative research methods are used. Primary data and secondary are used. Multiple\nregression is applied to analysis data. The study found that among five factors, attitute,\nsupjective norms, financial literacy and saving motives have a significant influence on\npurchase intention. Saving motives is the most influencing factor on purchase intention\namong significant factors. According to the result of findings, Dai-ichi Life Insurance\nMyanmar Ltd., which currently practices the motive strategy, has great favor in buying\nbehavior and purchase intention. Nevertheless, Dai-ichi Life Insurance Myanmar Ltd.\nneeds to adopt an effective training strategy in the current motive strategy. Educate\ncustomers’ understandability on insurance products that company provided, company’s\ninsurance policy and ricks and benefits to purchase insurance products at Dai-ichi Life\nInsurance Myanmar Ltd."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Pwint Thu Khaing (EMBF -49)Batch-8.pdf", "filesize": [{"value": "455 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 455000.0, "url": {"url": "https://meral.edu.mm/record/9099/files/Pwint Thu Khaing (EMBF -49)Batch-8.pdf"}, "version_id": "55f3f147-6812-4384-8cbf-76611fa6f24d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Pwint Thu Khaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Influencing Purchase Intention Towards Life Insurance At Dai-Ichi Life Insurance Myanmar LTD. (Pwint Thu Khaing, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9099", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-02"}, "publish_date": "2023-11-02", "publish_status": "0", "recid": "9099", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Purchase Intention Towards Life Insurance At Dai-Ichi Life Insurance Myanmar LTD. (Pwint Thu Khaing, 2023)"], "weko_shared_id": -1}