{"_buckets": {"deposit": "45ed7e4b-edc9-43b0-9ced-153bb6b2ddfe"}, "_deposit": {"created_by": 20, "id": "9084", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9084"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009084", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9084", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer Satisfaction on Card Services Quality in Bank PCL ( Moe Thuzar Lwin, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on customer satisfaction with card service quality at CB Bank PCL.The objectives of the study are to identify factors influencing customer satisfaction andthe   moderating   effect   of   demographic   factors.   In   Influencing   factors   include reliability,  efficiency,  privacy,  fulfilment,  ease  of  use,  and  usefulness.  The  primary  data was  collected  from  384  respondents  who  are  users  of  CB  Bank  card  services  by  using  a simple   random   sampling   approach.   This   study   used   questionnaires,   surveys,   and quantitative  research  methods.  Then,  the study  used  descriptive  statistics,  correlation analysis,  and  regression  analysis  to  analyze  the  data.  The  findings  demonstrate  that customers  hold  a  highly  favorable  view  of  all  the  influencing  factors  in  card  payment services.  Moreover,  all  the  influencing  factors  have  a  positive  and  significant  effect  on customer  satisfaction.  However,  the  privacy  factor  has  a  relatively  low  impact  on customer satisfaction compared to the other factors. Concerning the moderating effect, the study  reveals  that  demographic  factors  such  as  gender,  age,  monthly  income,  and education  level  can  influence  the  relationship  between  influencing  factors  and  customer satisfaction.  This  study  suggests  that  CB  Bank  should  focus  on  improving  customer privacy for card payment services by upgrading security measures. It should also focus on addressing  customer  complaints  quickly  and  making  internet-based  card  transactions faster and easier"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-01"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "MOE THUZAR LWIN ROLL NO. 32 EMBF 8th BATCH.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/9084/files/MOE THUZAR LWIN ROLL NO. 32 EMBF 8th BATCH.pdf"}, "version_id": "c8ebb881-b14a-488b-adbe-f11e6efc3f74"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Moe Thuzar Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Factors Influencing Customer Satisfaction on Card Services Quality in Bank PCL ( Moe Thuzar Lwin, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9084", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-01"}, "publish_date": "2023-11-01", "publish_status": "0", "recid": "9084", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer Satisfaction on Card Services Quality in Bank PCL ( Moe Thuzar Lwin, 2023)"], "weko_shared_id": -1}