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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Customer Satisfaction And Continuance Use Of E-Biling Service

https://meral.edu.mm/records/9080
https://meral.edu.mm/records/9080
7d16a09f-d677-409c-9399-7e9bc849f232
62b0e7f8-75ef-4274-b60d-bff537dae285
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HTET HTET HTET EI Roll No(16)EMBF-8th Batch(16-8-23).pdf (1.2 MB)
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Thesis
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Title
Title Customer Satisfaction And Continuance Use Of E-Biling Service
Language en
Publication date 2023-08-01
Authors
Htet Htet Ei
Description
The primary objective of this study is to examine the various elements that have an impact on customer satisfaction and the continued usage of e-electric billing systems. The primary aims of this study are to investigate the many elements that influence customer happiness with e-electric billing payment services and to analyze the impact of customer satisfaction on the continued usage of these services. Both descriptive and quantitative research methodologies are employed. Both primary and secondary data are utilized in this study. A sample size of 377 clients utilizing the e-electric billing system was selected through the application of the simple random sampling method. The technique of multiple linear regression is utilized for the purpose of analyzing data. The study incorporates several criteria, namely e-service quality, service cost, perceived risk, and convenience of use. The research conducted revealed that consumer satisfaction is significantly influenced by three factors: e-service quality, perceived risk, and convenience of use. Among the key factors, ease of use has the greatest influence on customer satisfaction. Additionally, research has indicated that customer satisfaction has a favorable impact on the sustained utilization of e-electric billing systems. Based on the findings, it is recommended that e-billing service providers should incorporate support for prominent local tribal languages. Subsequently, users will experience enhanced ease of utilization. In the event of atypical system user behaviour, financial institutions ought to promptly notify users through security inquiries or the use of a One Time Password (OTP) mechanism. In conclusion, it is imperative for service providers to ensure the availability of a billing system that is accessible at all times, operating 24/7. Additionally, it is essential for them to offer a range of customer care channels, such as call centers, Viber, and message services, in order to cater to the diverse needs of their clientele.
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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