{"_buckets": {"deposit": "f03b7cad-3f28-4f24-a843-e7e58dc8bd8c"}, "_deposit": {"created_by": 20, "id": "9077", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9077"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009077", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9077", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality Customer Satisfaction and Loyalty Towards \"A\" Bank (Cin De Yar Win, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this study are to investigate the impact of service quality on customers\u0027 levels of satisfaction with \u0027A\u0027 bank, as well as the impact of levels of customer satisfaction on customers\u0027 levels of loyalty to \u0027A\u0027 bank. The Yamane sampling formula asked for the collection of primary data from 359 corporate clients by simple random sampling. A standardized questionnaire with a 5-point Likert scale was used for primary data collection. A standard linear regression analysis was used to assess the data. According to the regression study results, assurance and empathy, cost effectiveness, dependability, and confidence all have a highly positive impact on levels of customer satisfaction. The most crucial component of great customer happiness, according to the conclusions of this study, is a mix of assurance and empathy. It has also been shown that the level of satisfaction a customer receives has a positive and significant effect on that customer\u0027s loyalty. To improve the quality of its services, \u0027A\u0027 bank should avoid utilizing technical jargon in its brochures and booklets for the sake of clarity and readability. In order to arrive at a competitive price, \u0027A\u0027 bank\u0027s management should always investigate the service fees paid by other banks. Furthermore, \u0027A\u0027 bank should keep a client database file or use customer relationship management software to ensure that workers can give the same quality of service by referring to previous banking activities of customers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-11-01"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Cin_De_Yar_Win, EMBF-9, 8th Batch.pdf", "filesize": [{"value": "994 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 994000.0, "url": {"url": "https://meral.edu.mm/record/9077/files/Cin_De_Yar_Win, EMBF-9, 8th Batch.pdf"}, "version_id": "e3b6f881-1ecb-4751-b594-5e95010ff576"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Cin De Yar Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "Service Quality Customer Satisfaction and Loyalty Towards \"A\" Bank (Cin De Yar Win, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9077", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-11-01"}, "publish_date": "2023-11-01", "publish_status": "0", "recid": "9077", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality Customer Satisfaction and Loyalty Towards \"A\" Bank (Cin De Yar Win, 2023)"], "weko_shared_id": -1}