MERAL Myanmar Education Research and Learning Portal
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Factors Affecting Customer Satisfaction Towards Trade Financing Services Provided By CB Bank PCL. (Soe Thandar Myint,2023)
https://meral.edu.mm/records/9074
https://meral.edu.mm/records/9074daa8451b-0406-46e4-8e43-c44653a328b2
c9da4d1e-c5e8-403a-bb65-e29c2642d264
| Name / File | License | Actions |
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| Publication type | ||||||
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| Thesis | ||||||
| Upload type | ||||||
| Other | ||||||
| Title | ||||||
| Title | Factors Affecting Customer Satisfaction Towards Trade Financing Services Provided By CB Bank PCL. (Soe Thandar Myint,2023) | |||||
| Language | en | |||||
| Publication date | 2023-08-01 | |||||
| Authors | ||||||
| Soe Thandar Myint | ||||||
| Description | ||||||
| The aim of the study intends to identify the factors affecting customer satisfaction towards trade financing services provided by CB Bank Public Company Ltd. This study outlines the key functions such as trust, access to information, trade facility, reliability and service guarantee. This study is based on primary data from respondents who deal with the trade financing services at CB Bank. Among about 790 business, 158 numbers of sample respondents who are from total customers of trade finance services from CB Bank, were collected through research questionnaires on five-point Likert scale with Google form and printed form. Descriptive research method, quantitative research approach and regression analysis were mainly used in interpretation of the collected information. By the descriptive statistics, all the respondents reveal their options that these factors are found to be important factors that influence on customer satisfaction in the use of trade finance services of CB Bank. The regression result indicated that three factors are statistically and positively significant factors: access to information, trade facility, and reliability show significant variation in customer satisfaction of trade financing services by CB bank. Among them, the trade facility factor is the most significant factor on trade finance service, followed by access to information and lastly reliability factor. Because of the trade facility is the most significant and highest variation on customer satisfaction, bank practitioners and management should pay more attention to any activity related to trade facility for more customer satisfaction which leads to maintain trade finance customers at their bank. | ||||||
| Thesis/dissertations | ||||||
| Yangon University of Economics | ||||||
| Dr. May Su Myat Htway Aung | ||||||