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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Importer Satisfaction On Service Quality of Myanmar Customs Department (Toe Toe Kyaw, 2023)

https://meral.edu.mm/records/9071
https://meral.edu.mm/records/9071
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663880f6-cdb4-46fa-abe4-434f6f5e7f5b
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Toe Toe Toe Kyaw, EMBF-66,7th Batch.pdf (573 KB)
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Title
Title Importer Satisfaction On Service Quality of Myanmar Customs Department (Toe Toe Kyaw, 2023)
Language en
Publication date 2023-08-01
Authors
Toe Toe Kyaw
Description
The purpose of this study is to examine the service quality of ASEAN Free Trade
Area (AFTA) Section at Myanmar Customs Department (MCD) and to analyse the effect
of the service quality of AFTA Section on importer satisfaction at MCD. In this study,
descriptive statistics and quantitative research methods were used. The respondents were
selected from 20% of 825 importers through the simple random sampling method. Primary
data was collected from 165 importers in the Yangon area who imported and submitted
AFTA Certificate of Origin Form-D to AFTA Section during the period from January 2021
to March 2023. The findings of the study indicated that the service quality dimensions such
as tangibility, reliability, responsiveness, assurance, and empathy have a significant effect
on importer satisfaction. In addition, the reliability dimension plays the most important role
in determining the importer's satisfaction. MCD continuously strives to improve the
satisfaction level of importers and facilitate the trade process by providing excellent service
quality to the AFTA section. To achieve the strategic goal and facilitate trade, MCD should
focus on the service quality of the AFTA section to improve importer satisfaction and also
on the individual opinions of those involved in the AFTA procedure.
Thesis/dissertations
Yangon University of Economics
Dr. May Su Myat Htway Aung
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