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Item

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Client satisfaction on corporate loan in selected private banks (Cho Cho Naing, 2019)

https://meral.edu.mm/records/9057
576718e8-f474-4b86-a4b3-ead7aac7d9e9
cd9e0c8a-592e-4f8d-ae91-7024bb3f9b8d
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Cho Cho Cho Naing, MBF.pdf (1.1 MB)
Publication type
Thesis
Upload type
Other
Title
Title Client satisfaction on corporate loan in selected private banks (Cho Cho Naing, 2019)
Language en
Publication date 2019-12-01
Authors
Cho Cho Naing
Description
This study attempts to investigates client satisfaction on corporate loan in
selected private banks. All banks are standing in the banking industry with income
from loan interest, commission fees from BG, remittance fees, other security and
bonds. This study aims to identified client satisfaction on corporate loan activities and
to analyze the client satisfaction on corporate loan in selected private banks. Selected
four bank‘s services quality dimensions, tangibility, reliability, responsiveness,
assurance and ethic is used for this for accessing service quality of selected private
bank. This framework is only focus on measuring client satisfaction between
customer’s perceived services quality performance and expectation on service of
private banks by client.
To determine client satisfaction, the descriptive statistic method is applied to
achieve object of the study. The primary data is collected from 100 respondents who
are randomly selected from AYA bank, YOMA bank, AGD bank and UAB bank.
Random simple method is used completed structural questionnaires.
The finding shows that clients are satisfied with the responsiveness of these
private banks. Moreover, perceive the service quality of service positively clients
satisfy the selected private banks and relationship of service quality satisfied by the
clients.
The results indicate that banks are creating shared value in cases of customer
rights, account opening and maintenance, and deposit/withdrawal of money. At this
backdrop, the main problem today before the commercial banks, more particularly the
public sector banks in Myanmar which were earlier operating in long-run survival and
forging way ahead by retaining their valued customers. The current research paper
attempts to analyze a customer’s perception of corporate loan in private banks. The
study has been conducted in four private banks. This study is based on questionnaire
method. A sample of 100 corporate loan customers has been selected using simple
random sampling method. This study concluded that private banks are more preferred
by majority of the corporate customer as they emphasize more upon relationship
building with their corporate clients and are better equipped with modern
infrastructure as compared to public banks.
Thesis/dissertations
Yangon University of Economics
Daw Htike Htike Lin
0
0
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