MERAL Myanmar Education Research and Learning Portal
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Client satisfaction on corporate loan in selected private banks (Cho Cho Naing, 2019)
https://meral.edu.mm/records/9057
https://meral.edu.mm/records/9057576718e8-f474-4b86-a4b3-ead7aac7d9e9
cd9e0c8a-592e-4f8d-ae91-7024bb3f9b8d
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Title | Client satisfaction on corporate loan in selected private banks (Cho Cho Naing, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Cho Cho Naing | ||||||
Description | ||||||
This study attempts to investigates client satisfaction on corporate loan in selected private banks. All banks are standing in the banking industry with income from loan interest, commission fees from BG, remittance fees, other security and bonds. This study aims to identified client satisfaction on corporate loan activities and to analyze the client satisfaction on corporate loan in selected private banks. Selected four bank‘s services quality dimensions, tangibility, reliability, responsiveness, assurance and ethic is used for this for accessing service quality of selected private bank. This framework is only focus on measuring client satisfaction between customer’s perceived services quality performance and expectation on service of private banks by client. To determine client satisfaction, the descriptive statistic method is applied to achieve object of the study. The primary data is collected from 100 respondents who are randomly selected from AYA bank, YOMA bank, AGD bank and UAB bank. Random simple method is used completed structural questionnaires. The finding shows that clients are satisfied with the responsiveness of these private banks. Moreover, perceive the service quality of service positively clients satisfy the selected private banks and relationship of service quality satisfied by the clients. The results indicate that banks are creating shared value in cases of customer rights, account opening and maintenance, and deposit/withdrawal of money. At this backdrop, the main problem today before the commercial banks, more particularly the public sector banks in Myanmar which were earlier operating in long-run survival and forging way ahead by retaining their valued customers. The current research paper attempts to analyze a customer’s perception of corporate loan in private banks. The study has been conducted in four private banks. This study is based on questionnaire method. A sample of 100 corporate loan customers has been selected using simple random sampling method. This study concluded that private banks are more preferred by majority of the corporate customer as they emphasize more upon relationship building with their corporate clients and are better equipped with modern infrastructure as compared to public banks. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Htike Htike Lin |