{"_buckets": {"deposit": "eeb08bc9-c02f-4dd3-befd-7a56f157aa4e"}, "_deposit": {"created_by": 20, "id": "9026", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9026"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009026", "sets": ["1582963436320"]}, "author_link": [], "control_number": "9026", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Differentiation Strategy and Commpetitive Advantage on Performance of it System Integrator Companies (Than Htike Phyo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to investigate how value chain practices affect the differentiation strategies of IT system integrator companies in Myanmar. Specifically, it seeks to understand how these practices influence a company\u0027s ability to distinguish itself from competitors. The study endeavors to analyze the relationship between differentiation strategies and comparative advantage and how this relationship ultimately affects the performance of firms. To attain these objectives, the study utilizes primary as well as secondary sources of data. Primary data collection is through surveys conducted with key stakeholders in the IT system integration industry in Myanmar. Additionally, secondary data is gathered by carefully reviewing relevant literature and industry reports. The paper uses a sample size of 66 IT system integrator companies out of 132 comprising 50% of total population. The findings reveal that different elements within the value chain have varying impacts on the differentiation strategy. Notably, achieving differentiation through superior customer service is significantly influenced by factors such as postponement, customer relationships, and the level of information sharing. For differentiation in terms of technology leadership and strategic supplier partnerships play a crucial role. Additionally, strategic supplier partnerships and high levels of information sharing contribute significantly to achieving product differentiation. However, companies in Myanmar face challenges in achieving differentiation in logistics, potentially influenced by the global pandemic and armed conflicts disrupting normal trading activities. The survey data analysis demonstrates that differentiation strategies have varying impacts on competitive advantage. Quality customer service is found to be of paramount importance for gaining a competitive edge. To achieve this advantage, IT system integrator companies should focus on maintaining good customer relationships and incorporating postponement into their value chain. Delivery dependability requires a focus on customer service and product differentiation. Furthermore, product differentiation is a critical factor to achieve a competitive advantage in terms of product innovation and time to market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-09-07"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Than Htike Phyo, EMBA  II - 31, 18th Batch.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/9026/files/Than Htike Phyo, EMBA  II - 31, 18th Batch.pdf"}, "version_id": "93bf5870-b8b7-4bf3-a1b5-2a0cf08b5e91"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Than Htike Phyo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-03-01"}, "item_title": "Effect of Differentiation Strategy and Commpetitive Advantage on Performance of it System Integrator Companies (Than Htike Phyo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9026", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-09-07"}, "publish_date": "2023-09-07", "publish_status": "0", "recid": "9026", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Differentiation Strategy and Commpetitive Advantage on Performance of it System Integrator Companies (Than Htike Phyo, 2023)"], "weko_shared_id": -1}