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A Study on the Buying Behaviour of Motor Insurance (Mya Pyae Sone, 2023)
https://meral.edu.mm/records/8979
https://meral.edu.mm/records/8979063134c8-7d7c-4dec-ad10-ff89bb610df2
ac69643d-1151-4065-ae84-1486aec78e4b
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Mya Pyie Sone, EMPA-32.pdf (650 KB)
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Title | ||||||
Title | A Study on the Buying Behaviour of Motor Insurance (Mya Pyae Sone, 2023) | |||||
Language | en | |||||
Publication date | 2023-03-01 | |||||
Authors | ||||||
Mya Pyae Sone | ||||||
Description | ||||||
This study uses descriptive statistics and a stimuli-response model to analyse consumer purchasing behaviour for auto insurance in Yangon, Myanmar. A total of 321 answers from residents of Yangon were gathered to examine their car insurance purchasing patterns. When making a final choice to get auto insurance, the majority of respondents give more weight to the company's and the agents' strong industry reputation than to other considerations like discounts or premium costs. The capacity of insurance agents to build a connection with clients is one of the biggest driving forces in the insurance industry, thus it is crucial for the agency channel to inform and deliver the best insurance solution for the needs of consumers. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw N Khum Ja Ra |