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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study on the Buying Behaviour of Motor Insurance (Mya Pyae Sone, 2023)

https://meral.edu.mm/records/8979
https://meral.edu.mm/records/8979
063134c8-7d7c-4dec-ad10-ff89bb610df2
ac69643d-1151-4065-ae84-1486aec78e4b
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Mya Mya Pyie Sone, EMPA-32.pdf (650 KB)
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Title
Title A Study on the Buying Behaviour of Motor Insurance (Mya Pyae Sone, 2023)
Language en
Publication date 2023-03-01
Authors
Mya Pyae Sone
Description
This study uses descriptive statistics and a stimuli-response model to analyse
consumer purchasing behaviour for auto insurance in Yangon, Myanmar. A total of 321
answers from residents of Yangon were gathered to examine their car insurance
purchasing patterns. When making a final choice to get auto insurance, the majority of
respondents give more weight to the company's and the agents' strong industry
reputation than to other considerations like discounts or premium costs. The capacity
of insurance agents to build a connection with clients is one of the biggest driving forces
in the insurance industry, thus it is crucial for the agency channel to inform and deliver
the best insurance solution for the needs of consumers.
Thesis/dissertations
Yangon University of Economics
Daw N Khum Ja Ra
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